Subject:
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Re: Jake did good Thanks!!
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Newsgroups:
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lugnet.general
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Date:
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Thu, 6 May 2004 12:58:31 GMT
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Highlighted:
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(details)
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Viewed:
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2430 times
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In lugnet.announce, Ted Michon wrote:
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It’s past time to get beyond debating the “why” of the color change (and
especially haranguing Jake about it). I don’t see any reason not to take Jake
and the TLC at their word that the new colors work better with the core
market at point of sale: at the toy store.
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There’s an excellent reason - this
statement by Jake himself:
Keep in mind that the non-AFOL consumer (especially the kids on the
boards) probably hasn’t realized there IS a color change. Many of this
year’s products aren’t out yet (Harry Potter for instance, isn’t out
until the movie time around May). If they have the products, it may
take them a while to notice a difference. If they notice a difference,
I’m not sure a large percentage will care. Think about what the
creations kids build typically... many many of them are multi-, mixed-
color. Browse the galleries in the online LEGO Club, and you’ll not
see much color consistency.
If kids aren’t going to notice the color change, why not change it back, since
they won’t notice that either? The only people who have noticed the color change
are, by and large, not happy about it.
TLC has given us no evidence that there will be any increase in sales from kids
to offset the loss in sales from even one AFOL, let alone thousands.
Marc Nelson Jr.
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Message has 1 Reply:
 | | Re: Jake did good Thanks!!
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| (...) Why do kids have to actually note a color change between versions A & B for it to be a worthwhile product enhancement? Do most kids buy multiple copies of the same set and compare them? So what if the gray doesn't quite match their older (...) (20 years ago, 6-May-04, to lugnet.general, FTX)
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Message is in Reply To:
| | Jake did good Thanks!!
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| It's past time to get beyond debating the "why" of the color change (and especially haranguing Jake about it). I don't see any reason not to take Jake and the TLC at their word that the new colors work better with the core market at point of sale: (...) (20 years ago, 5-May-04, to lugnet.announce, lugnet.general, FTX) !!
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