Subject:
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Re: Jake did good Thanks!!
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Newsgroups:
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lugnet.general
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Date:
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Thu, 6 May 2004 23:41:13 GMT
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Viewed:
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2735 times
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I think you may be missing some subtilty in the argument here. My son may
be a good example of this. He is definitely drawn to certain colours and
exciting images when shopping. However... when building his own creations
he does not seem to care in any way about matching colours... only in
creating what he is building. He is still young and I’m sure others have
different experiences with their children etc. etc.
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When I was young my Lego buddy was like this, colour didn’t matter, it was the
shape and technical abilities of the model he was interested in, for myself the
colour was an important element in designing a model. I think Kids just vary.
However the point I am
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trying to make is the following. TLG may believe that the new colours will
help draw customers to their products leading to purchases. Many of those
same customers may not notice (or care if they do) that the new colours do
not match their existing Lego. Hence... this would be beneficial to TLG.
(as I’ve said before... believing something is a good idea and the reality
of that idea being good are not necessarily the same thing).
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I think this is a good point and actually fits with the ‘preferred by focus
groups’ line. When you are choosing to buy something there are many more
elements that influence you that you conciously think of.
Having seen the new HP sets on the shelves the photographs on the front of the
boxes do seem to have a more attract colour balance. (mind you they could have
just done this by altering the colour balance of the photos instead of chaning
the bricks!)
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Jeff
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Lots of subtle color changes occur in products to increase their visual
appeal. Those changes aren’t specifically advertised and consumers might
not even consciously notice it. And yet the new product is visually
superior to the old one. Customers may not be able to pinpoint exactly why
they find the product more appealing because they are not out there doing
side-by-side A versus B comparisons, but nevertheless the effect is
tangible and important.
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Think how many times the Coke packaging has changed (ignore new coke for now!)
and Pepsi even more. You don’t really notice as it still retains its ‘brand
qualities’ and has been subtle, also you don’t keep the product to compare it to
the new one. However I do think here Lego HAS taken its eye off brand quality,
and also it is in the ‘collectors market’ in the sense that it is a system that
is designed to allow combining of sets.
Tim
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Message is in Reply To:
 | | Re: Jake did good Thanks!!
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| (...) I think you may be missing some subtilty in the argument here. My son may be a good example of this. He is definitely drawn to certain colours and exciting images when shopping. However... when building his own creations he does not seem to (...) (20 years ago, 6-May-04, to lugnet.general, FTX)
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