Subject:
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Re: Jake did good Thanks!!
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Newsgroups:
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lugnet.general
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Date:
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Thu, 6 May 2004 23:29:39 GMT
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Viewed:
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2914 times
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In lugnet.general, J. Spencer Rezkalla wrote:
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I didn’t say children don’t care about color or are incapable of noticing a
color change. My response is to those who question: if the color change is
really an improvement then why Lego doesn’t hype the color change to their
target market in their advertising.
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2004 Lego Harry Potter,
Now with new, improved colors!
That sounds silly.
This is more like when food companies put dye in their products to make them
look better. They don’t tell the customer outright, but if you look carefully
at the ingredients, you’ll see the dyes listed. For these types of products,
“New and improved!” is good enough. Keep the customer guessing about what’s
new.
For Lego, it’s always been new sets with new pieces and occasionally new colors.
Unfortunately, someone at Lego thought it would be a good idea to “improve” old
colors as well. As we all know, this is a fundamentally different change
because it effectively removes colors from the Lego spectrum. :-(
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I’m simply speculating about the building priorities of children versus
adults. There’s a difference between “Hey, these colors are a little
different than my old ones. They look nice. I will adapt to them in my
constructions” and “I don’t want any more Lego because they don’t match my
old ones.”
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Definately depends on the child. Younger children may buy the set to build the
picture on the box (according to the instructions), but when they build their
own creations, they don’t much care about colors.
Older children might care more about colors and may even start to buy sets
according to the pieces they contain, rather than the main model on the box.
They would be the ones that would notice the color change. They are also the
children who will likely go through a “dark ages” in their late teens and later
“rediscover” Lego as an AFOL.
Since we already know how small a segment AFOL’s are, I’d speculate that
children that try to match colors in their creations are a small segment also.
Jeff
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Message is in Reply To:
 | | Re: Jake did good Thanks!!
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| (...) I didn't say children don't care about color or are incapable of noticing a color change. My response is to those who question: if the color change is really an improvement then why Lego doesn't hype the color change to their target market in (...) (20 years ago, 6-May-04, to lugnet.general, FTX)
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