Subject:
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Re: More POOPs and licenses (Galidor)
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Newsgroups:
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lugnet.year.2002
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Date:
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Fri, 2 Nov 2001 14:32:25 GMT
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Viewed:
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1869 times
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In lugnet.year.2002, Kevin Johnston writes:
> Perhaps Lego has something better lined up here, like an
> exclusive contract that keeps other stuff off the shelves.
I don't know if this answers the issue as for Galidor, but here is a little more
info...
http://216.191.209.135/articles/magazine/20011001/lmbriefs.html?word=galidor
From the article:
"As merchandising rights owner, Lego holds master toy and software licenses and
is currently negotiating with licensing agents. The first phase of product,
which is tentatively slated to start rolling out in North America next summer,
will include categories like action figures, books and video games."
I have no clue what the "master license" designation entails.
-Jim
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Message has 2 Replies:
 | | Re: More POOPs and licenses (Galidor)
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| (...) I think this means they have most major toy categories locked up (including the "action figure" segment). On the one hand, it means they will be able to stand out better (unlike the Bob the Builder sets, as I mentioned previously), but on the (...) (23 years ago, 2-Nov-01, to lugnet.year.2002)
| | | Re: More POOPs and licenses (Galidor)
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| (...) I think more important is the first bit from the quote, which says that LEGO owns all merchandising rights. Any company that wants to make Galidor toys, has to get a license from Lego. Which means that Lego is on the upstream side of any (...) (23 years ago, 6-Nov-01, to lugnet.year.2002)
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