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In lugnet.color, Mark Chan wrote:
Be honest about what affects you and cut the stuff about kids. Kids don’t care
too much about colours, and even though I love Lego more than the average
person, I can’t conceive of using it to teach my daughter about Consistency or
something - that sounds like a bit of a stretch.
Your letter has too much in it that is simply not credible or is at least very
debatable.
This letter is from AFOLs. Let’s make it about AFOLs. The following points are
all true (to a varying degree) for a large number of AFOLs.
1. Grey, dark grey and brown are significant colours for AFOLs. Almost all AFOLs
expected colours like grey (and to a lesser extent dark grey and brown) to stay
the same. (list why we believed it)
2. Based on this belief, many AFOLs spent a significant amount of money
collecting these colours. Many AFOLs now feel their collection is now devalued.
(list why we feel our collections are less valuable).
3. Sorting is now a nightmare, which makes building less fun.
4. It leads some AFOLs to believe that TLC might make some other worse changes,
so they are less confident about “investing” in the system going forward.
5. Many AFOLs are disappointed that you didn’t understand AFOLs well enough to
predict how upset we’d be.
6. Because of the above reasons, many AFOLs have reduced or even stopped buying
new Lego. Some are considering dropping Lego as a hobby.
Note that these are not anybody’s opinions. These are all facts which are
unarguable.
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Message has 3 Replies:
Message is in Reply To:
 | | Color change: **CEO Draft Letter**
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| I've drafted a letter, and had my wife review for grammar, context and presentation. By way of credentials, my wife has worked as both a full time external communications, and internal executive communications writer in a Fortune 100 company for (...) (20 years ago, 30-Nov-04, to lugnet.color, lugnet.lego, lugnet.general, FTX)
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