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 LEGO Company / LEGO Direct / 1206
1205  |  1207
Subject: 
Re: Community to design new LEGO T-shirts
Newsgroups: 
lugnet.lego.direct
Date: 
Wed, 22 Nov 2000 21:16:35 GMT
Viewed: 
1028 times
  
In lugnet.announce, Todd Lehman & Suzanne Rich writes:
Details to work out include:  how submissions would be presented to TLC
for approval, how much involvement or feedback there would be from TLC
designers, where and how the items would be promoted, price points, etc.
This post is mainly to make the announcement and gauge interest.

Why not have submissions be the same or related to the "Cool LEGO Site of the
Week" contests?  The community (which would be the ones doing the purchasing)
would get to choose which design to produce.

Sub scenario 1:
    Every (1 month | 4 weeks), put up 5-10 designs, and make the (1 | 2 | 3)
winning design(s) available for 6 months, then retire it.  Yes, just like TLC
sets.  But unlike TLC sets, retirement is only effective for (1 year | duration
TBD).
    A benefit is that the designs don't stagnate in a warehouse.  Another is A
detractor is that per-unit costs may be slightly higher than full-on mass
production.

Sub scenario 2:
    Produce sizeable amounts of the winning design of the (quarter | time unit
TBD) to make sales and to stock up, then continue sales from the stock while
the next new design comes up to speed.
    A benefit is locked-in low per-unit price.  One detractor is imprecisely
gauging demand and overproducing, much like TLC is having problems with right
now.

-----
William Wong - "The Forgotten One"



Message is in Reply To:
  Community to design new LEGO T-shirts
 
Brad Justus of LEGO Direct approached us last week with a bold new idea: He would like to allow the community to design its own collection of LEGO branded items, to be sold online by The LEGO Company through a third party such as CafePress.com, with (...) (23 years ago, 22-Nov-00, to lugnet.announce, lugnet.lego.direct, lugnet.publish, lugnet.admin.general) !! 

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