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On Fri, 19 Mar 2004, Jeff Findley wrote:
> In lugnet.lego.direct, Gregory Muri wrote:
> > Yes Larry, I am absolutely serious. Everyone has to take the color change
> > situation in their own way. For me personally, Lego corporate can take the
> > old color bulk packs and cram them...........well, you get the idea. My
> > support for Lego, as a customer, has ended.
>
> Unfortunately, LEGO doesn't have decent competition. We all know how terrible
> "LEGO Compatable" blocks really are. If they had real competition (like Coke
> had when they came out with New Coke), customers really could vote with their
> wallet by switching to the competition.
>
> Pepsi made a killing when New Coke came out because they were a viable
> alternative to New Coke. Coke was hurt badly by the whole New Coke fiasco.
<snip>
Hopefully someone more knowledgeable than I can step in here if necessary,
but I seem to recall that changing Coke made consumers realize how much
they treasured it. After introducing Classic Coke, I think they more than
made up for the blunder in terms of increased sales.
Dare we hold out hope for a similar outcome? Our words, actions, and
dollars finally register and after a short hiatus, LEGO brings back the
classic colors. Adults and children alike are so grateful that increased
sales bring LEGO back to profitability.
-Christopher
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Message has 1 Reply:
 | | Re: 6 new bulk packs at S@H
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| (...) While this may be true, the "loyal" customers left Coke only because there were alternatives that wern't as vile as New Coke. Pepsi did quite well after New Coke came out. Does this mean that we're all going to switch to Megablocks over the (...) (21 years ago, 23-Mar-04, to lugnet.lego.direct, lugnet.market.shopping)
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Message is in Reply To:
| | Re: 6 new bulk packs at S@H
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| (...) Unfortunately, LEGO doesn't have decent competition. We all know how terrible "LEGO Compatable" blocks really are. If they had real competition (like Coke had when they came out with New Coke), customers really could vote with their wallet by (...) (21 years ago, 19-Mar-04, to lugnet.lego.direct, lugnet.market.shopping)
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