Subject:
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Re: Why do you love bley?
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Newsgroups:
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lugnet.color
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Date:
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Fri, 11 May 2007 14:43:08 GMT
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Viewed:
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4944 times
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In lugnet.color, David Laswell wrote:
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In lugnet.color, Aaron M. Sneary wrote:
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As for your argument about flourescent lights at stores, I also disagree.
Other than very poorly lit displays at TRU, I have not seen an actual brick
or even untouched photo of LEGO on their packaging in 3 years. Exo-Force
doesn’t even show the lines between bricks. I would hazard a guess that NO
ONE would stop buying LEGO for their children because of the bley color
change.
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Hey, disagree if you want, but it’s clear from your “counter-arguement” that
you misunderstood me. My belief is that the bley change was done
specifically to enhance the visual “pop” of the colors within a mass retail
environment, such as a toy store. In other words, so that parents would
actually be more likely to buy them based on what they see in the stores,
not less, as you seem to believe was my stance. As much as I prefer the
greys, I do realize that under cool-white flourescent lighting in particular,
they do look very aged compared to the non-grey colors, and that’s with
brand-new parts.
As for the lighting in the TRU displays, I believe the ones that were built
into the tall stacks were internally lit, but all of the ones that were
sitting on top of the short stacks were definitely just getting ambient
light.
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No, it is you who misunderstood me. I get that you think the choice is
marketing. I’m stating that due to significant graphic manipulation on LEGO
packaging, and the limited (and usually in shadow) displays, that most parents
and children buying LEGO do NOT EVEN SEE the actual brick. The decision to
purchase is based on the ‘exciting’ graphic design and photoshopped (and color
enhanced) photographs. That is a much cheaper way of ‘enhancing’ the
marketability of the packaging, rather than than altering the product.
What you suggest is similar to postulating that Kellogg’s is producing larger
sized corn flakes, so that customers will see the larger flakes on the box and
buy it. There are cheaper ways to ‘fool’ the potential customer in the store
than significantly altering production.
I have not heard LEGO officials mention it, but I believe the decision was made
to buy ‘existing’ or ‘stock’ colors from their ABS supplier. LEGO has been known
to order special colors, such as the Maersk color. But special colors are much
more expensive. Maersk off-set the costs, but no one was paying LEGO to keep old
greys.
What I don’t understand about your arguments, is that you insist it is the
inherit attributes of the colors that clash, and not your perception of them. I
personally dispise that horrid metallic tan color auto companies keep painting
their sedans. But I also recognize that they wouldn’t keep using it, if other
people felt the way I do. You need to recognize that you may be in a visual
minority. If it makes you feel better, decide you’re an elite minority. But
don’t think that you can tell us we’re all wrong.
Aaron
BA Theatre Arts
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Message is in Reply To:
 | | Re: Why do you love bley?
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| (...) I fully understand the concept of contrasting cool/warm tones. It's one of the first things I was taught regarding theatrical lighting design (though heavily weighted with the idea that you use a strong color for the primary lights, with a (...) (18 years ago, 10-May-07, to lugnet.color, FTX)
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