Subject:
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Re: Why do you love bley?
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Newsgroups:
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lugnet.color
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Date:
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Fri, 11 May 2007 12:25:44 GMT
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Viewed:
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5336 times
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In lugnet.color, David Laswell wrote:
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Hey, disagree if you want, but it’s clear from your “counter-arguement” that
you misunderstood me. My belief is that the bley change was done
specifically to enhance the visual “pop” of the colors within a mass retail
environment, such as a toy store. In other words, so that parents would
actually be more likely to buy them based on what they see in the stores,
not less, as you seem to believe was my stance. As much as I prefer the
greys, I do realize that under cool-white flourescent lighting in particular,
they do look very aged compared to the non-grey colors, and that’s with
brand-new parts.
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And I think this argument is crap. I’d be incredibly surprised if the new bley
colors in display pieces made any more than a tiny fraction of a percentage
difference in parental purchasing (and probably none at all when a child
decides). Considering that more and more people are buying Lego online these
days, and many stores have no display pieces whatsoever (I can’t think of a
single one I’ve seen in a Walmart, Target, etc. recently), I can’t think of any
management that would consider this reason worthwhile. It is more likely, IMO,
that the old shades were a bit more expensive to produce or the new shades are
cheaper to produce; the studies done with children was probably just to see
whether or not they liked the colors less than the old. If they had liked them
less than the old, they probably wouldn’t have changed it.
Jeff
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Message has 2 Replies:
 | | Re: Why do you love bley?
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| (...) Not every marketing decision works out as well as intended. In the initial announcement, TLC said that they had done marketing groups in the interest of supposedly bringing four colors more in line with the rest of the LEGO color palette, and (...) (18 years ago, 11-May-07, to lugnet.color, FTX)
| | | Re: Why do you love bley?
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| (...) The sad thing is, I think it's actually true. Not necessarily that it was done for the retail environment, but that the color change was done to give the pieces more visual "pop", and because the old colors (in contrast) look old and (...) (18 years ago, 11-May-07, to lugnet.color, FTX)
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Message is in Reply To:
| | Re: Why do you love bley?
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| (...) I fully understand the concept of contrasting cool/warm tones. It's one of the first things I was taught regarding theatrical lighting design (though heavily weighted with the idea that you use a strong color for the primary lights, with a (...) (18 years ago, 10-May-07, to lugnet.color, FTX)
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