Subject:
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Re: Call me a Lego pureist if you will but...
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Newsgroups:
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lugnet.technic
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Date:
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Wed, 25 Apr 2001 19:23:12 GMT
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Reply-To:
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micahx@kih.{antispam}net
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Viewed:
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2689 times
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Ray Kremer wrote:
>
> Znap was another radical new direction, and those failed. I understand
> perfectly why people are unappreciative of these new directions, but you can't
> restrict Lego from never trying new things just because you happen to like
> things the way they are now. That's not how businesses work.
But it's not that simple. LEGO's marketing and development as of late
isn't simply a new avenue of exploration, but rather an abandonment of
their ideals. It would be like if Caddilac started manufacturing riding
lawn mowers, cut back production and quality on their cars, and then
tried to market the lawn mowers *as* a car, on the basis that their lawn
mowers have four wheels and a gas pedal, hence no reason for complaint.
Pretty soon we'd all be commuting to work on riding lawn mowers under
the guise of new product ventures, or (as in LEGO's case) we'd go to the
next best competitor. That's not how businesses work either. LEGO has
cut out a niche in the toy market which is being threatened by clones,
but instead of competing by releasing better products, they're competing
by abandoning the very market which is being threatened by the
interlopers, by producing some sort of hybrid toy which doesn't have a
strong claim to either the construction toy market or the action toy market.
--
Regards
Micah J. Mabelitini - LUGNET #918 - accutron@kih.net
The University of Kentucky - SECC Middlesboro ASC
http://www.users.kih.net/~micahx/brickdreams/
http://www.users.kih.net/~micahx/rcxbug/
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Message has 1 Reply:
 | | Re: Call me a Lego pureist if you will but...
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| (...) I couldn't agree more. (...) Your completely right, who's ever tried to compete by bringing out a WORSE product than they already make (admittedly still much better than the competion's product). Steve (24 years ago, 25-Apr-01, to lugnet.technic)
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Message is in Reply To:
| | Re: Call me a Lego pureist if you will but...
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| (...) MOC. (...) Yeah, actually it does. The techbots are more like Lego-spinoffs than actual Lego sets. Not-Lego sets that happen to be made by Lego corp. I don't think Lego themselves minds that though. They wanted to see if they could be (...) (24 years ago, 25-Apr-01, to lugnet.technic)
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