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 LEGO Company / 89
  LEGO is listening! (was...are you listening?)
 
Dear LEGO fans, The LEGO Company IS listening. I have spent some time reading the posts here tonight and you can rest assured that the company is well aware of LUGNET and your concerns, desires and feedback. As some of you have acknowledged, there (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego) !! 
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) WOW!; So they really are listening? I dont know about this response. I f I was a kid I would go for the box witha higher piece number (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
Mr. Ashley Glennon, LEGO company should cater our needs too. Have you paid attention on the price of 6399 in ebay auction? It is really terrible! We have to pay much money on them. Have you compiled how many design for your police station, fire (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
Hello Nice to know somebody is at least reading these. For your explanation for Juniorization, i cannot except that, i spend too much time in the stores searching for OLD Lego to think that, who are the ones buying these overpriced Junior city sets, (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
Well said Paul, I'd have to agree with everything you've said. Lego have reacted to competition of other toys that provide "quick" fun in an attempt to keep their share of the market. But they should also realise that these quick toys offer nothing (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
Dear Ashley, (...) I for one, and most of the other members of LUGNET, do appreciate it. I think all of us are passionate about your product, and we wish your company to do as well as it can. (...) "appropriateness." As a worker for a rather large (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) Yeah, I think LEGO needs to re-release older sets, I remember all the times I look through the old catalog scans on Brickshelf, thinking, "Man, I wish I had got that when I still could. (...) We need a residential section back, I always liked (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) And acted on that too. We noticed the bulk sets, UCS and scrupture sets. (...) But does that let you sell more sets? The only benefit I can see is the reduction of minimum age from 5 to 4. By that reason Playmobile should be doing very well. (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) Exactly. The fundamental *strength* Lego has is that the product is unlike video games and MTV. Playstation and Nintendo will *always* make better instant-gratification action than Lego -- trying to fight them on that ground is a losing (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) Does this make any sense? Why would you want to make a product that a kid can be done with in 5 minutes and then forget about? Wouldn't you want kids to spend a lot of time with your product, so they become attached to it (like I did when I (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) I doubt they're just assuming -- it's certainly backed by market research. However, I don't think that market research takes all factors into account. (As you and many other people say.) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) he (...) There's also a tendency in research to find what you were looking for. If LEGO wanted to put out quality sets with high piece counts and playability, they could find the research to back that up, too. I think LEGO does what it wants. (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) Which I personally find amazing: the AFOLs are not dismissed by the company as the lunatic fringe, which has a tendency to happen when a VP hears about Internet fans. We have seen movement to acknowledge the die-hards, such as bulk and (yay!) (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) be (...) But now there is LEGO on Playstation and Nintendo- how do you feel about that? (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
Brilliant Summary of how I feel too - well said! Jon (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) That's fine -- in fact, it's great for them to tie in with other media. I'm a big fan of where they're going with the Rock Raiders and Alpha Team multimedia (in the true sense) concepts, although I think the implementation could be better. (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) that? (...) I'm (...) implementation (...) Indeed. As a player of many different video games over the years (Everything from the Atari 2600 on), the LEGO versions seem a little..... well boring. Most of them are targeted along the lines of (...) (24 years ago, 5-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
"Ashley Glennon" <ashleyg@america.lego.com> wrote in message news:G3HsC9.JG@lugnet.com... (...) [snipped small part about time and appropriateness] (...) build, (...) I was wondering, reading those two paragraphs... 1) LEGO asks kids what they want (...) (24 years ago, 5-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) EXCELLENT POINT! Ironic how Many large Toy companies have been complaining that their "opportunity years" to sell to kids have declined by 50% and Lego can't beat off 20+ year buyers with a stick. Lego made a great product, marketed it pretty (...) (24 years ago, 5-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
Hello Ashley, as I must accept your decision for "juniorizing" (even if I have mixed feelings about it) I think that the result is bad for the hard-core-legoists. Browsing through the 2001 lego prospect, I badly miss more big technic boxes. But (...) (24 years ago, 5-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
"John Robert-Blaze Kanehl" <johnNYblaze44@webtv.net> wrote in message news:G3JzJv.DB4@lugnet.com... (...) posts (...) factors (...) to (...) require (...) Company (...) us (...) but (...) the (...) beat (...) and (...) What I also meant that they (...) (24 years ago, 5-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
[snip] (...) I ofter wonder about that myself. First... I tried, in a VERY unscientific way, to determine for myself what percentage of the Lego market we represent. Personally I spend about $5000-$8000 on Lego each year. If we multiply that by the (...) (24 years ago, 5-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) Many of us spend way less than that. ($500/year?). However, I think you're also far underestimating our numbers. There's 645 *paid* LUGnet members, and I'd guess that it's safe to figure there's 20x that who haven't paid. (Even if they aren't (...) (24 years ago, 5-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) [ some simple math calculations about to go totally off the deep end ] If TLC has an annual revenue of $1.1B, and somewhere I recall that wholesale on TLC product is about 60% of retail, then that represents about $1.833B at MSRP. Then I will (...) (24 years ago, 5-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  LEGO is listening! Juniorization!!!!!!!
 
I myself have read 40+ messages & Ashly's response. I offer this thought.... LEGO by Danish definition means "to play well" You can interpurt this how ever you want but following this statement, it is said that 3 peices 4x4x2 can combine to produce (...) (24 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! Juniorization!!!!!!!
 
(...) Don't forget his motto, 'Only the best is good enough.' I wonder when this was taken out to the curb? It *is* getting better though, and people *are* listening and responding. Just its not entirely visible to everyone yet. Still, 2001 (besides (...) (24 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! Juniorization!!!!!!!
 
(...) I think we must wait for Harry Potter at years-end for the best of 2001. My hope is that it targets the audience that will sit still to read a 714 page book more than the audience for a 2-hour movie. -Erik (24 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) I can't belive this is true. Perhaps you meant "Parents have less time to spend with their kids." Everything I have heard, from kids, parents and various toy store employees that interact directly with them, is that "this set doesn't have (...) (24 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) "appropriateness." <snip> (...) These words seem somewhat hollow to me. I emailed Brad at Lego Direct over a month ago and asked for a reply indicating receipt (since I knew he was busy) and have yet to receive anything. But the server did not (...) (24 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) I hope you read all the ideas as well ;-) (...) Not to mention the age old issue of 'comerical' confidentiality. (...) Commerical Fanzine? Might need some new staff and an editor but I feel this might be a way of explaning things. It worked (...) (24 years ago, 6-Nov-00, to lugnet.lego.direct, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) Not just on LUGnet, but with any real-life kids and parents I've ever talked to. (24 years ago, 6-Nov-00, to lugnet.lego.direct, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) I'm sure we're a poor representation of the general public, but we might also be a poor representation of the AFOL public. Basically, to hang out on LUGNET, you have to (a) like LEGO a lot, (b) have a computer, and be online, (c) *want* to (...) (24 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
"Matthew Miller" <mattdm@mattdm.org> wrote in message news:slrn90dpme.mvs.....bu.edu... (...) talked (...) I second that. I was even talking to a prospective student of Gordon here who is a FOL in his Dark Ages about the product...we couldn't agree (...) (24 years ago, 6-Nov-00, to lugnet.lego.direct, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) Indeed. Case in point: Conan. ++Lar (24 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) Mr. Glennon: Based upon a) the terrific piece count/price ratio of current Megablok sets, and b) the large amounts of basic bricks in these sets, I'd say that Megablok's marketing research has led them to the opposite conclusion. It seems that (...) (24 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)  
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) There was an article posted to one of the newsgroups this spring that talked about AFOLs and LEGO collectibility. Unfortunately, I can't find that message in the search engine (is there anyway to successfully AND terms, and can I sort results (...) (24 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
Farlie A wrote in message ... (...) build, (...) What kids are these? The juniorized sets are always the ones sitting on the shelves forever, even at 75% off sales. (can you say roadside repair) I dislike the junior sets ( as an AFOL) and my 4 year (...) (24 years ago, 6-Nov-00, to lugnet.lego.direct, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) <clip> (...) While I do not work for TLC as Ashley does, I wonder if you would be satisfied if they had an auto reply system setup to automatically send a message like, "Thank you for contacting LEGO Direct. While we value your comments and (...) (24 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) I do play on the floor (carpet) with my Jr. sets all the time! Less pieces to lose, and you can be building with them and watching tv at the same time. As the vehicles are rather similar and simple, the real challenge lies in customizing the (...) (24 years ago, 6-Nov-00, to lugnet.lego.direct, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
Ashley thank you very much for your reply. I realize that it is very hard in todays economy to respond about a company's business and marketing in an open forum. I am a product manager and am currently employed by an internet security company and (...) (24 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) And the answer is a resounding "YES!". While it may not be better in the sense of communicating more information, it is better in the sense of improving the morale of some of the people who get the response. And for naive people who actually (...) (24 years ago, 7-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
I just updated the poll with a related question: (...) pieces" (...) least (...) (24 years ago, 7-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
"Ashley Glennon" <ashleyg@america.lego.com> wrote in message news:G3HsC9.JG@lugnet.com... (...) build, (...) Well! You certainly predicted it! Let me just chime in, as the father of a 9 year old girl -- she doesn't have much time (what, with FIRST (...) (24 years ago, 7-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) Our familiy also dislikes them because of the storage problems these sets do cause: we have separate drawers for each part. These juniorized sets have so many big specialized parts that it is very unconvenient to store them. The only (...) (24 years ago, 7-Nov-00, to lugnet.lego.direct, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
In lugnet.lego, Jason Whittenburg writes: [snip!] (...) Agreed- LEGO agrees that someone needs to address the community, then decide who... (...) Brad Justus is Senior Vice President of LEGO Direct See also this post: (URL) (24 years ago, 7-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) And you spelled juniorization wrong in the process :) Sometimes I'm too anal-retentive (yes, it has a hyphen) for my own good. Adrian -- www.brickfrenzy.com (24 years ago, 7-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) <snip> I still have to wonder if it is MB market research or MB just trying to fill a market gap they hope they can squeeze into. I started seriously watching for MB sets when the dinosaurs came out about 6 years ago. In all that time it (...) (24 years ago, 7-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) pieces to (...) As (...) If simplicity and customization-challenge is key, then perhaps a block of wood is the ultimate toy. The problem is when the pieces become too big and specialized to be good for anything else. Paul Davidson (24 years ago, 9-Nov-00, to lugnet.lego.direct, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
I want to use RCX or Scout in TRAIN series ASAP, but RCX or Scout is too big and sometimes too complex, I hope TLC can make mini-RCX or microi-Scout for TRAIN series, these two don't need baterry and the power can get from outside: Idea1: Mini-RCX, (...) (24 years ago, 9-Nov-00, to lugnet.lego.direct, lugnet.dear-lego, lugnet.trains)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) We would be better off with DCC. Dean -- Coin-Op's For Sale!: (URL) Lego Workshop: (URL) Lego Club: (URL) (24 years ago, 9-Nov-00, to lugnet.lego.direct, lugnet.dear-lego, lugnet.trains)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) I think we're all being a bit selfish here. I still distinctly remember when I got my first set, a 111 starter train set, and how much I loved it. According to LugNet, it has 120 pcs, a large number of which are rails / sleepers. Its something (...) (24 years ago, 9-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
I am not sure about DCC, can it control automatically? Zhengrong (...) (24 years ago, 10-Nov-00, to lugnet.lego.direct, lugnet.dear-lego, lugnet.trains)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) AFAIK, it is designed to control trains. In fact, it does not just control the motor, but can also control lights, whistles and trackside objects. -Frank Followups to lugnet.trains (24 years ago, 10-Nov-00, to lugnet.lego.direct, lugnet.dear-lego, lugnet.trains)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) DCC has from the very start (back when Marklin made it only) had a RS-232 connection capability to your computer. There are a couple of other options available if you want a computer controlled layout, such as (Bruce Chubb's???) computer (...) (24 years ago, 10-Nov-00, to lugnet.trains)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) And apparently neeeded a 'clean_room' level of dust removal to work effectivly... (...) I wonder what the Tech Model Railway Club do in regard to thier DCC system? (The TMRC being the Model railwy group at MIT- According to one source they had (...) (24 years ago, 10-Nov-00, to lugnet.trains)
 
  Re: LEGO is listening! (was...are you listening?)
 
Responding to something posted six months ago, sorry: (...) On some email programs, the 'return receipt requested' option does not produce an automatic response - the receiving user gets to choose whether to return the receipt for that message or (...) (23 years ago, 16-May-01, to lugnet.lego, lugnet.dear-lego)

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