Subject:
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Re: How have the new colors affected your recent buying decisions?
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Newsgroups:
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lugnet.general, lugnet.market.shopping
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Date:
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Thu, 18 Mar 2004 18:08:00 GMT
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Viewed:
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1200 times
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In lugnet.general, William Lister wrote:
> From the sounds of it many AFOLs agree with me and this may become a financial
> disaster for TLC. Not only will TLC lose money from AFOLs, but we will no longer
> be free advertising for TLC. Those of us like myself who are involved in Train
> shows etc... are going to find it hard not to express our feelings about the new
> grays.
>
> I won't be telling people not to buy Megabloks anymore either. Who needs brand
> loyalty when that brand has completely disregarded such a large and vocal part
> of their customer base. They may say we are a small percentage of their
> business, but not many companies would risk losing 5% of their customers on such
> an unneccessary action. Especially when they are already financially troubled.
> This color change has the potential to become a corporate killer and it amazing
> to me that they don't seem to care. Backwards compatibility was one of those
> core values TLC was supposed to be returning to, that must have slipped their
> minds while they were out making the biggest corporate mistake since New Coke.
>
> Former Loyal Customer and Now just a builder...
>
> Will
Well said, Will. Although I don't spend as much as you (maybe 50% of your
spending amounts), I agree with you on all points. I'll buy the sets with the
original colours, but once they're gone, no more retail purchases for me. The
upcoming castle sets don't interest me at all.
Another former loyal customer,
-Bryan
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