Subject:
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Re: Brad J Brickfest 2002 Keynote Speech synopsis
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Newsgroups:
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lugnet.events.brickfest
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Date:
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Mon, 22 Jul 2002 19:42:25 GMT
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Viewed:
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2541 times
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"Benjamin Medinets" <bmedinets@excite.com> wrote in message
news:GzMozz.6vx@lugnet.com...
> In lugnet.events.brickfest, Rob Doucette writes: • [snip]
> > They are no longer able to manufacturer them. LEGO found some old molds • and
> > produced all of the cypress trees that they were capable of producing • (i.e.
> > "We used all the shots in the molds"). Molds have a finite life. There
> > were never any plans to build new molds.
> >
> > -Rob.
>
> just to add to the discussion,
>
> Lego Direct's business plan is to never (unless ABSOLUTELY required) to
> develop new molds. It saves on development costs, and thereby increasing
> the overall bottom-line for TLC.
>
> Ben
Interestingly, Brad mentioned in his discussion on Saturday morning that the
original LD directive was that they could not commission new molds for new
pieces. Therefore, they were required to factor existing pieces into their
decision making process. Brad went on to state that it has become a point
of pride for LD NOT TO USE new molds. They don't want to use new molds
because they believe that they can meet their mission and goals without new
molds.
Tim
--
LUGNET Member 856
Member of RichLUG - Richmond, Virginia
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