Subject:
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Re: Brad J Brickfest 2002 Keynote Speech synopsis
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Newsgroups:
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lugnet.events.brickfest
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Date:
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Sat, 20 Jul 2002 14:45:28 GMT
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Viewed:
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2044 times
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In lugnet.events.brickfest, Larry Pieniazek writes:
Part 4:
?:Harry Potter, how long does the license run?
A: not sure, can't comment:
LFB: Can we get better discounts on MASSIVE quantities say club projects?
A: We have a concern that we don't want to see everything on BrickLink or
eBay... something like that needs to enable a LUG or LTC to make a better
display to get better exposure for LEGO.. not to put pieces in people's
hands so that they can go turn them.
Mark Nelson: I was inspired by idea books... now there are none. Any plans
for new idea books?
A: It is under discussion...
Alex from Jersey: There are a lot of promos out of the country.. can LD get
promos?
A: it's possible but there are legal due to how the promo are organized...
many times things can only be sold in the country by the copromotion
partner. We sometimes can get them if the copro does not want them.... we
are constrained but optimistic about getting stuff... for example MAYBE (no
promises) we can get the shell sets from last year. you will NEVER see same
time availability
Aaron Sneary: How well did the MOC Blacksmith shop and the ATSF do with KIDS
(not us)
A: If a product is doing well, it is doing well with kids. Adults cannot
make a product by themselves. the ATSF will be our years best seller we
think and that is due to kids
Ondrew Hartigan: any chance of new train cars this year
A: Maybe
Lester Witter: Comments that the MOC BS shop has high play value, his
daughter really likes it
Matthew Greene: Any chance of a return of minifig sized Paradisa style stuff?
A: Not very likely, nothing is ever entirely dead but it would be tough.
Shiri: there are 10% girls here.... why is that? Only boys like LEGO. My
theory is the way that sets are marketed and presented. Trucks don't hold
girls as well as shop models and town and castle sets (Iif marketed the
right way).. play value is the thing... airliners are cool. The way that
stuff is marketed to girls is wrong.
A: Good input.
Scott Lyttle: I work at Dawsonville. I get a lot of parents asking for "LEGO
for girls" and I have to refer them to Belville and Scala.... they get
disappointed and want minifig style sized stuff.
A: Yes, we know that.
Kevin Loch: Given the success of sets that are 4 walled, artickualted, high
detail (MOC, ATSF etc, sets with 4 walls), will that info be conveyed for
the rest of LEGO.
A: there is a reason that Jack Stone exists. It IS very popular with 3 and 4
year olds. NOT every product is for everyone. Some LD products are finding
their way to retail. But don't expect everything to move in the LD
direction. Adults are different from the rest of the market. Starwars and HP
are not particularly juniorisd... you are not using the big POOPs as much.
They are at a higher age level target though.
Felix Greco: So is what you are saying is that you just look at profit not
how to stimulate kids?
A: It is NOT about profit. 3 and 4 year olds are not able to play with older
age level sets... we needed tocome up with ways for younger (less dextrous)
kids to build. EIther you build too long with Duplo or you leave Duplo too
early and get frustrated with thrying to build system. Jack Stone is a
transitional theme. It is NOT an abandonment of older ranges.
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