Subject:
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Re: [FA] - eBay - Lego CUSTOM: - Unique 4 axle custom Hopper
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Newsgroups:
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lugnet.market.theory
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Date:
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Sun, 12 Dec 1999 22:45:59 GMT
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Viewed:
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2859 times
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In lugnet.market.theory, Richard Marchetti writes:
> THE DELAYED POST
<snipped, 'cause it's LONG>
Well, hm...
I don't really see how we as AFOL's, even banded together, could REALLY compete
with TLG. I mean, even if the parts used in custom non-TLG-designed sets were
acquired really cheap, a profit would still have to be eked out. Heck, even if
a custom set were sold at cost, it'd be a challenge to put together enough to
fulfill the demand that would have to exist to create competition for the
genuine article.
As long as genuine LEGO pieces were used, they'd still have to be acquired from
TLG, through whatever direct or circuitous routes available. (one way or
another). That means they get paid for, and the bucks go to the manufacturer -
TLG.
Even if the black hopper for example became enormously successful, perhaps that
could be turned into a profitable situation for all parties involved. This kind
of re-packing goes on all the time in the model railroading business. Company
B buys a bunch of cars from Company A, repaints 'em in a livery that Company
A doesn't produce, and resells 'em - at a premium. As another example, computer
game companies license "engines" - complex collections of computer code - all
the time to create their own game using said engine. The company that created
the engine to begin with reaps a healthy license fee in return for the
gargantuan amount of work they put into the engine to begin with.
The more I think about it, the more I see nothing but good in what might grow
from this and the emergence of L@D.
I'm beginning to ramble on so I'll quit while I'm ahead.
Or still have it at least :)
K.M.
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