Subject:
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Re: [FA] - eBay - Lego CUSTOM: - Unique 4 axle custom Hopper
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Newsgroups:
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lugnet.market.theory
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Date:
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Mon, 13 Dec 1999 00:48:24 GMT
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Viewed:
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2616 times
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In lugnet.market.theory, Ray Sanders writes:
> Nephilim wrote:
> > There is nothing wrong with selling custom models made of LEGO elements
> > as long as you don't represent them as being a product of TLC, which
> > was really what you were saying. I agree. It's no more a problem for
> > LEGO for us to do this than it is for us to auction off old sets or
> > hold piece auctions.
>
> Ahh, but all the parts *are* official TLC parts (even if you do not say
> that). A big issue with bulk sales is that someone does not take
> advantage of the *privilege* (of buying bulk) to compete with TLC in the
> same venue. I would hate to see a MB package with the sticker "now with
> official Lego pcs" <shudder>. See some of my other posts in this thread
> about venue.
I'm too much of a pessimist to expect that the bulk sales are going
to come cheaply enough that a clone manufacturer could hope to
compete directly against LEGO by buying their elements.
I don't think LEGO isn't going to price the bulk elements that
cheaply. They may seem cheap to us AFOLs used to buying entire $60
sets to scavange a few coveted elements, but anything made from
elements bought in bulk is going to cost considerably more than it
would if it came prepackaged in a box from LEGO.
Clone manufacturers compete with LEGO based almost purely on price. LEGO
will not price their bulk elements in such a way that anyone could
seriously compete with them on that basis. New-improved-Megablox "now-with
Real-LEGO-elements" isn't going to happen for that reason - the sets
would cost more than the competing LEGO sets, not less.
AFOLs selling custom sets won't compete with LEGO. We are a market,
not a competitor, until the day one of us starts selling pieces en
masse of our own design and fabrication.
--
jthompson@esker.com "Float on a river, forever and ever, Emily"
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