Subject:
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Re: AFOLs as cheapskates
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Newsgroups:
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lugnet.market.shopping
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Date:
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Mon, 15 Jan 2001 13:40:53 GMT
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Viewed:
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1360 times
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Jeff Johnston wrote:
> Mike Stanley wrote:
>
> > In lugnet.market.shopping, Jeff Johnston writes:
> > > Mike Stanley wrote:
> > >
> > > > In lugnet.market.shopping, Erik Olson writes:
> > > > > Should LEGO pay attention to the AFOL market share when we are
> > > > > such bottom feeders?
> > > >
> > > > I think Lego makes the same from set XXXX that Wal-Mart sells whether
> > > > Wal-Mart sells it at full price or 75% off. I could be wrong.
> > >
> > > That may well be true. On the other hand, if Wal-Mart doesn't sell the sets
> > > at full price, and they have to clearance them out, then they will probably
> > > order less from LEGO next time around, and LEGO makes less anyway.
> >
> > Right, but that's not our fault. If the sets don't sell they don't sell.
> > If they're crap and they don't sell at full price (ala Rock Raiders) then
> > Wal-Mart might order less next time around anyway.
>
> Right. But if they're not crap, I for example am not going to say, "Well, I'm
> not going to buy that just because it's not 50/75/whatever% off." If I like a
> set - or even the parts - enough, I feel no qualms about paying full (or nearly
> full) price for it, and I consider it 'voting with my dollar' to encourage LEGO
> to produce more sets of that type (and encourage the store to continue carrying
> LEGO stuff). When I buy sets on rock-bottom clearance, I just consider it a
> good deal, and not any kind of influence on store or TLC.
Oh yeah. I forgot my original point, which was in reference to "should LEGO pay
attention to us". The answer is: if we're only buying clearance sets, then no,
because if that's the case, then we're obviously not the ones that LEGO is trying
to sell to - they want to sell to the people who are going to buy them and pay full
price, because that's what will get the stores to order more LEGO - and make LEGO
more money.
J
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Message is in Reply To:
 | | Re: AFOLs as cheapskates
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| (...) Right. But if they're not crap, I for example am not going to say, "Well, I'm not going to buy that just because it's not 50/75/whatever% off." If I like a set - or even the parts - enough, I feel no qualms about paying full (or nearly full) (...) (26 years ago, 15-Jan-01, to lugnet.market.shopping)
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