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Subject: 
Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
Newsgroups: 
lugnet.dear-lego, lugnet.general, lugnet.loc.it
Date: 
Thu, 13 Jul 2000 20:12:38 GMT
Viewed: 
88 times
  
In lugnet.dear-lego, Jeff Johnston writes:
In lugnet.dear-lego, Bradley Dale writes:
In lugnet.dear-lego, Deidre Rushton Brumby writes:

Are Lego already a household name? Probably.  Is it a good name? Not
really, unless "that hideously expensive plastic stuff" can be taken as • good.

How is Lego hideously expensive?  I think its a pretty good deal.  Lego, IMO
opinion, has about the best playability of anything ever invented.

Unfortunately, your perception isn't shared by a lot of non-AFOL parents.
They look at, say, the LEGO X-wing, and see the $30 price tag, then they
look at the Hasbro X-wing which comes in a box about 4 times as large for
the same price, and get the big one for their kid.  If the parents aren't
into LEGO, they're probably not thinking about the 'replay value'.



Hi

Ok I am a lego fan but I have a 6 years old boy that loves star wars.
After a loong time of pressing request I bought him last Xmas a Hasbro X-wing
that in Italy has more or less the same price of my lego X-wing (that is true
is much smaller)
He played two hours with the Hasbro X-wing and then he took my X-wing and
started to play with it, "modifying" it for all the missions needs.
After six month he is still playing with "my" lego x-wing and the Hasbro X.wing
lies forgotten somewhere in my house.
Which had the better price to play-time ratio?

Marco



Message has 2 Replies:
  Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
 
(...) I agree with you, but I think most parents who are ignorant of the benefits of Lego will simply buy the Hasbro set, since it is bigger (and the American attitude of bigger = better). It's up to all us AFOLs to let the people know! ;^) ~Mark (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.it)
  Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
 
(...) X.wing (...) Personally, I am not familiar with either set so I can only base my comments on what I've read here (I don't even know if the Hasbro one is available in Australia) You have the benefit of being an AFOL, so you know which is the (...) (24 years ago, 17-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.it)

Message is in Reply To:
  Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
 
(...) Unfortunately, your perception isn't shared by a lot of non-AFOL parents. They look at, say, the LEGO X-wing, and see the $30 price tag, then they look at the Hasbro X-wing which comes in a box about 4 times as large for the same price, and (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

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