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 Dear LEGO / 2283
2282  |  2284
Subject: 
Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
Newsgroups: 
lugnet.dear-lego, lugnet.general, lugnet.loc.au
Date: 
Thu, 13 Jul 2000 20:01:40 GMT
Viewed: 
2507 times
  
In lugnet.dear-lego, Jeff Johnston writes:
In lugnet.dear-lego, Bradley Dale writes:
In lugnet.dear-lego, Deidre Rushton Brumby writes:

Are Lego already a household name? Probably.  Is it a good name? Not
really, unless "that hideously expensive plastic stuff" can be taken as • good.

How is Lego hideously expensive?  I think its a pretty good deal.  Lego, IMO
opinion, has about the best playability of anything ever invented.

Unfortunately, your perception isn't shared by a lot of non-AFOL parents.
They look at, say, the LEGO X-wing, and see the $30 price tag, then they
look at the Hasbro X-wing which comes in a box about 4 times as large for
the same price, and get the big one for their kid.  If the parents aren't
into LEGO, they're probably not thinking about the 'replay value'.

(And I think it's even worse in Aussieland, where this thread started
out.)

Yeah, but how swooshable would the X-wing be if it were four times the size?  I
think there's a limit on how big a space ship can get and still be playable.
I don't have a LEGO X-Wing, but I do have the similar Warp Wing-Fighter (UFO)
and I find that even it is near the line of being little too big (wide) to hold
comfortably.  Maybe its the landing gear, but there is definately something
unswooshable about that ship, and bumping the size up by 4 wouldn't help it.



Message has 1 Reply:
  Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
 
(...) Quoted a snippet for emphasis.... (...) It's not the X-wing that's 4 times bigger... just the box. People sometimes get fooled by large boxes into thinking that the contents are larger too, and that's not always so. The Hasbro X-wing is maybe (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Message is in Reply To:
  Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
 
(...) Unfortunately, your perception isn't shared by a lot of non-AFOL parents. They look at, say, the LEGO X-wing, and see the $30 price tag, then they look at the Hasbro X-wing which comes in a box about 4 times as large for the same price, and (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

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