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 Dear LEGO / 2277
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Subject: 
Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
Newsgroups: 
lugnet.dear-lego, lugnet.general, lugnet.loc.au
Date: 
Thu, 13 Jul 2000 19:30:03 GMT
Viewed: 
2134 times
  
In lugnet.dear-lego, Deidre Rushton Brumby writes:

Are Lego already a household name? Probably.  Is it a good name? Not
really, unless "that hideously expensive plastic stuff" can be taken as good.

How is Lego hideously expensive?  I think its a pretty good deal.  Lego, IMO
opinion, has about the best playability of anything ever invented. A kid can
build the main model, play with it for a while, and then make something
completley diffenrt the next day.  Lots of people pay $5-10 for a Beanie Baby,
but I know from experience that those things just sit around and get dusty.
For the price of one typical action figure with a few violent accessories, you
can get at least one Lego mini-figure and a vehicle.   And even if a LEGO set
reccommended for "ages 6-10", four years is a good lifespan by today's
standards.  But many people don't outgrow their LEGO, because you can combine
the sets into more complicated things as you get older- look at the terrific
castles on some AFOL homepages.  Lego is a toy for life, and is not expensive.



Message has 2 Replies:
  Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
 
(...) Unfortunately, your perception isn't shared by a lot of non-AFOL parents. They look at, say, the LEGO X-wing, and see the $30 price tag, then they look at the Hasbro X-wing which comes in a box about 4 times as large for the same price, and (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
  Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
 
(...) I live in Australia, and of course, I can only write from my observations of other parents in Australia. I am not a Mum in Canada, or the US, or anywhere else so I can't write from that perspective. Lego _is_ hideously expensive here. Many (...) (24 years ago, 17-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Message is in Reply To:
  A Parental Perspective on Juniorisation and Being the Strongest Brand
 
**Warning - this is very long! ** I haven't tacked this onto any particular thread because I've read many bits and pieces about juniorisation and being the strongest brand over a few months. I'm removing my AFOL cap and putting on my Mum hat for (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au) ! 

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