Dear LEGO : 2274


Dear LEGO / 2274	2273 \| 2275

Subject:	Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
Newsgroups:	lugnet.dear-lego, lugnet.general, lugnet.loc.au
Date:	Thu, 13 Jul 2000 19:08:26 GMT
Viewed:	2131 times

I must say that I agree 100% with Deidre's point about compatibility between Lego brands (Primo, Duplo, System). My wife and I gave some Duplo to our daughter on her first birthday. It was quite a while before she put her first pieces together but once she did her enjoyment of the toy increased exponentially. We were considering giving her some more for her second birthday when I made a great find on one of the old For Her System buckets (for myself). My wife convinced me to give them to our daughter and she's never touched the Duplo again. Lego may tout the fact that Duplo works with System but in my limited experience (my daughter and my brother who is 14 years younger than I) I have never seen that put into action. My feeling is that children that make the switch to System (I'd say that this occurs between the age of 3-5, my daughter being an exception in this case) aren't able to recognize that these parts work together. They may look similar to them, but I really don't believe that they have the cognitive ability to recgonize that they can be played with together, as the difference in size seems to be too great an issue to resolve. I also agree with her thoughts regarding juniorization but would like to add a thought to the discussion. One of the biggest obsticales (sp?) to becomming the "leading brand among families with children" is that well over half their market is ignored at retail outlets (here in the US)...the girls. Look at the Lego shelf next time you're at the toy store...what is there that would keep girls coming back? I know that for my part there's nothing there I'd want to get for my daughter. Until Lego addresses this imbalance I'd say that they'll have a tough time realizing their stated goal. They may have brand RECGONITION but brand LOYALTY...not likely. Will Lego Beach Department of Emergency Services www.crosswinds.net/~hokie

Message has 3 Replies:

		Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
(...) Will, girls just don't play with dolls anymore. DUPLO, PRIMO, Mickey Mouse, and Town Jr. sets are all aimed at both girls and boys. Belville and Scala are aimed at girls too, though they are sold in few retail stores. LEGO is supposed to be (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

		Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
(Removing .loc.au because it's not really Aussie-specific anymore, if it ever was) (...) Well, Todd did some great things with Duplo dinos...but I agree, there's not much reason to make them work together. (...) I wouldn't mind seeing stuff aimed (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general)

		Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
Will Hess skrev i meddelandet ... (...) But when the kids get older, they _can_ use the combination. My boys (13 and 10 now), always use the duplo as base and filler when they start out a new castle, fortress, space base or whatever. It's a quick (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Message is in Reply To:

		A Parental Perspective on Juniorisation and Being the Strongest Brand
Warning - this is very long! I haven't tacked this onto any particular thread because I've read many bits and pieces about juniorisation and being the strongest brand over a few months. I'm removing my AFOL cap and putting on my Mum hat for (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au) !

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