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 Dear LEGO / 2301
2300  |  2302
Subject: 
Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
Newsgroups: 
lugnet.dear-lego, lugnet.general
Date: 
Fri, 14 Jul 2000 13:27:18 GMT
Viewed: 
2350 times
  
In lugnet.dear-lego, Bradley Dale writes:
In lugnet.dear-lego, Jeff Johnston writes:

I wouldn't mind seeing stuff aimed at girls that wasn't so...well...
Barbie-esque.  But that's just personal.  I find the amount of pink to be
offputting, and the suggestion that everything feminine is pink kind of
sets my teeth on edge.

Agreed.  Pink pieces are gross, and can't be reused in a normal town without
being noticed for being recycled Barbie-esque sets.  If placed next to any
other colour, it looks wrong.

I disagree, Bradley.  The Pink, Magenta, Lavender, etc., if used properly, can
look very good.  At the very least, they work with white.
Eric Kingsley's Main Street is a good example of how to use pink with other
colors.

Also, I love the Belville sets.  They are truly gold mines for cool parts.  :)
I just wish I knew what to do with all the 'figs...  :D

My other big problem with the Scala/Belville sets is summed up best in the
words of the NLNLF when she got to that part of the catalog: "There's no
building!"  It seems like the sets specifically aimed at girls have far
fewer pieces, so you can't do as much with them.  In some ways, they miss
what I see as the 'point' of LEGO even more than the Town Jr. sets do.

The dead Paradisa line was pretty good to build.  My sister had a collection
of these, (including a lighthouse, beach changeroom, playground, ice cream
shop) and we built them together until she decided she didn't like Lego, and
gave her collection to me.  It is annoying to find those gross pink plates and
totally un-compatable mint-green baseplates in my parts bucket, but they did
have good parts and were fun to build.

If you truly dislike the pieces, I'd be happy to take them off your hands.
Email me, and we can work something out.

I wonder how well the older System sets (which seemed to me to be a bit
more gender-neutral, with shops and houses and things rather than
policemen and firemen and construction workers) sold to girls, in
comparison to the current ones?

Many girls I've talked to would've loved the houses they had in the early '80s.
Its a shame TLC stopped making houses...  Also, my nieces absolutely *love* the
Belville horses...  :)

And on a related note, why does LEGO seem to be so reluctant to sell their
girl-targetted lines in the US?  Or is it the retailers who are reluctant
to carry them?

My guess is that retailers won't carry them.

I seriously doubt that.  I think TLC just doesn't think they'd sell well
enough...  I know I'd buy more if they were easily available in stores...

Jeff



Message has 1 Reply:
  Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
 
(...) Yes, I saw Eric's Main Street, and I liked it. It inspired me to use my own pink pieces, on a castle. It is one of my favourite castle MOCs I've done. So I take it back, pink parts are useful and interesting. (...) They are good for parts- (...) (24 years ago, 15-Jul-00, to lugnet.dear-lego, lugnet.general)

Message is in Reply To:
  Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
 
(...) Agreed. Pink pieces are gross, and can't be reused in a normal town without being noticed for being recycled Barbie-esque sets. If placed next to any other colour, it looks wrong. (...) The dead Paradisa line was pretty good to build. My (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general)

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