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 Dear LEGO / 2275
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Subject: 
Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
Newsgroups: 
lugnet.dear-lego, lugnet.general, lugnet.loc.au
Date: 
Thu, 13 Jul 2000 19:22:19 GMT
Viewed: 
2178 times
  
In lugnet.dear-lego, Richard Marchetti writes:
In lugnet.dear-lego, Deidre Rushton Brumby writes:
**Warning - this is very long! **...<and therefore snipped>

That was very well said, and confirms much of what I have thought even though
I am not a parent.

It always comes down to cost, doesn't it?  I mean the continued success of Hot
Wheels must surely be its price -- one can whimsically purchase a car at will
since they are generally under a $1 USD.  There isn't much in that range where
Lego is concerned unless you are frequenting the various outlet stores. And my
point is that suggested retail for the average Hot Wheels is something like a
$1 USD ANYWAY -- which is VERY unlike Lego where the lowest suggested retail
price is probably around $2 USD and quickly goes up in price after that.

Keep in mind though that LEGO is the number one selling boys toy in America.
Overall, only Barbie sells better. Of course, this isn't in actual number of
sets sold, but rather the money that comes in form the sales.



Message is in Reply To:
  Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
 
(...) That was very well said, and confirms much of what I have thought even though I am not a parent. It always comes down to cost, doesn't it? I mean the continued success of Hot Wheels must surely be its price -- one can whimsically purchase a (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

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