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In lugnet.dear-lego, Richard Marchetti writes:
> In lugnet.dear-lego, Deidre Rushton Brumby writes:
> > **Warning - this is very long! **...<and therefore snipped>
>
> That was very well said, and confirms much of what I have thought even though
> I am not a parent.
>
> It always comes down to cost, doesn't it? I mean the continued success of Hot
> Wheels must surely be its price -- one can whimsically purchase a car at will
> since they are generally under a $1 USD. There isn't much in that range where
> Lego is concerned unless you are frequenting the various outlet stores. And my
> point is that suggested retail for the average Hot Wheels is something like a
> $1 USD ANYWAY -- which is VERY unlike Lego where the lowest suggested retail
> price is probably around $2 USD and quickly goes up in price after that.
Keep in mind though that LEGO is the number one selling boys toy in America.
Overall, only Barbie sells better. Of course, this isn't in actual number of
sets sold, but rather the money that comes in form the sales.
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45 Messages in This Thread: ![A Parental Perspective on Juniorisation and Being the Strongest Brand -Deidre Rushton Brumby (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/246.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Richard Marchetti (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/46.gif) ![You are here](/news/here.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Jason Rowoldt (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/246.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Alfred Speredelozzi (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/246.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Jason Rowoldt (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Jason Rowoldt (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Dave Schuler (14-Jul-00 to lugnet.general, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/46.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -James Parkin (14-Jul-00 to lugnet.general, lugnet.off-topic.clone-brands)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Deidre Rushton Brumby (17-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Will Hess (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/246.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Mark Herzberg (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/46.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Kevin Wilson (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/46.gif) ![(Cancelled)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Jeff Johnston (13-Jul-00 to lugnet.dear-lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Bradley Dale (13-Jul-00 to lugnet.dear-lego, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Eric Kingsley (13-Jul-00 to lugnet.dear-lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Gary Istok (14-Jul-00 to lugnet.dear-lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Jeff Stembel (14-Jul-00 to lugnet.dear-lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Bradley Dale (15-Jul-00 to lugnet.dear-lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Tom Stangl (16-Jul-00 to lugnet.dear-lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Anders Isaksson (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Bradley Dale (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/246.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Jeff Johnston (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/246.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Bradley Dale (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/46.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Larry Pieniazek (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Marco Berti (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.it)](/news/x.gif) ![](/news/246.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Mark Sandlin (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.it)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Deidre Rushton Brumby (17-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.it)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Frank Buiting (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Deidre Rushton Brumby (17-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/246.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Mark Sandlin (17-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/46.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Deidre Rushton Brumby (18-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/246.gif) ![Cost of Lego vs. Cost of Living (was: A Parental Perspective) -John J. Ladasky, Jr. (19-Jul-00 to lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/246.gif) ![Re: Cost of Lego vs. Cost of Living (was: A Parental Perspective) -Deidre Rushton Brumby (19-Jul-00 to lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Cost of Lego vs. Cost of Living (was: A Parental Perspective) -James J. Trobaugh (19-Jul-00 to lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Mark Sandlin (19-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Rachel Kingston (17-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/46.gif) ![The Cost of Living VS Lego (Was Re: A Parental Perspective) -Deidre Rushton Brumby (19-Jul-00 to lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Anders Isaksson (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -John J. Ladasky, Jr. (14-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Geoffrey Hyde (14-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Jeff Thompson (14-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/246.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Tom McDonald (20-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
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