|
> I also agree with her thoughts regarding juniorization but would like to add
> a thought to the discussion. One of the biggest obsticales (sp?) to
> becomming the "leading brand among families with children" is that well over
> half their market is ignored at retail outlets (here in the US)...the girls.
> Look at the Lego shelf next time you're at the toy store...what is there
> that would keep girls coming back? I know that for my part there's nothing
> there I'd want to get for my daughter. Until Lego addresses this imbalance
> I'd say that they'll have a tough time realizing their stated goal. They
> may have brand RECGONITION but brand LOYALTY...not likely.
>
> Will
Will, girls just don't play with dolls anymore. DUPLO, PRIMO, Mickey Mouse,
and Town Jr. sets are all aimed at both girls and boys. Belville and Scala are
aimed at girls too, though they are sold in few retail stores. LEGO is
supposed to be realsing a new "Paradisa II" line next year.
|
|
Message has 1 Reply:
Message is in Reply To:
45 Messages in This Thread: ![A Parental Perspective on Juniorisation and Being the Strongest Brand -Deidre Rushton Brumby (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/246.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Richard Marchetti (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/46.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Mark Herzberg (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Jason Rowoldt (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/246.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Alfred Speredelozzi (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/246.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Jason Rowoldt (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Jason Rowoldt (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Dave Schuler (14-Jul-00 to lugnet.general, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/46.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -James Parkin (14-Jul-00 to lugnet.general, lugnet.off-topic.clone-brands)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Deidre Rushton Brumby (17-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Will Hess (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/246.gif) ![You are here](/news/here.gif) ![](/news/46.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Kevin Wilson (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/46.gif) ![(Cancelled)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Jeff Johnston (13-Jul-00 to lugnet.dear-lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Bradley Dale (13-Jul-00 to lugnet.dear-lego, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Eric Kingsley (13-Jul-00 to lugnet.dear-lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Gary Istok (14-Jul-00 to lugnet.dear-lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Jeff Stembel (14-Jul-00 to lugnet.dear-lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Bradley Dale (15-Jul-00 to lugnet.dear-lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Tom Stangl (16-Jul-00 to lugnet.dear-lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Anders Isaksson (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Bradley Dale (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/246.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Jeff Johnston (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/246.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Bradley Dale (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/46.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Larry Pieniazek (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Marco Berti (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.it)](/news/x.gif) ![](/news/246.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Mark Sandlin (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.it)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Deidre Rushton Brumby (17-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.it)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Frank Buiting (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Deidre Rushton Brumby (17-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/246.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Mark Sandlin (17-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/46.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Deidre Rushton Brumby (18-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/246.gif) ![Cost of Lego vs. Cost of Living (was: A Parental Perspective) -John J. Ladasky, Jr. (19-Jul-00 to lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/246.gif) ![Re: Cost of Lego vs. Cost of Living (was: A Parental Perspective) -Deidre Rushton Brumby (19-Jul-00 to lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Cost of Lego vs. Cost of Living (was: A Parental Perspective) -James J. Trobaugh (19-Jul-00 to lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Mark Sandlin (19-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Rachel Kingston (17-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/46.gif) ![The Cost of Living VS Lego (Was Re: A Parental Perspective) -Deidre Rushton Brumby (19-Jul-00 to lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Anders Isaksson (13-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -John J. Ladasky, Jr. (14-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Geoffrey Hyde (14-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Jeff Thompson (14-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif) ![](/news/246.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -Tom McDonald (20-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: A Parental Perspective on Juniorisation and Being the Strongest Brand -David Schilling (21-Jul-00 to lugnet.dear-lego, lugnet.general, lugnet.loc.au)](/news/x.gif)
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
This Message and its Replies on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|