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In lugnet.dear-lego, Jason Rowoldt writes:
> Agreed. they are MUCH mor eexpensive than their clone brands. Yes, they are
> of better quality. But THAT much better given the price? Not even close. A
> 700 piece set of MegaBlocks is $20. A 700 piece set of LEGOs? probably near
> $90. I know this will start a big flame war, but LEGO needs to realize this.
> Maybe they are not concerned, they have a big enough market share. But all it
> takes is some brand awareness with nice franchise (movies, T.V., literature)
> tie-ins to get some of their market.
> Of course, that's just my opnion, I may be wrong.
>
> Jason
It depends, of course on what set you are talking about. The 1200 piece basic
set is something around US$20 at toys 'r us. (I don't know what it is outside
of the US.) The thematic sets are far more expensive, but I think LEGO has much
higher quality of thematic sets. The Megablock/ultrablock whatever block sets
feel like they are cheap copies. The bricks maybe ok (i really don't know, I
would never buy them), but kids know they aren't the good stuff. It is like
comparing the generic army action figures to GI Joe. There's a difference.
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