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Subject:	Why Lego acts unfairly (was Re: New Product Announcement - 10152)
Newsgroups:	lugnet.loc.au
Date:	Fri, 28 May 2004 01:12:00 GMT
Viewed:	2824 times

In lugnet.lego, Benjamin Whytcross wrote:

I was wondeing...how do LEGO work out their prices?

By my calculation, 10152 is being sold at the following:
$74.99 US is roughly $105 AUS
£54.99 is roughly $140 Aus
EURO 79,99 is roughly $136 AUS
$144.95 AUS
(About 30% higher outside North America)

Well, I know of two theories:

1. The Whinging Australian(s) Theory

One or more Australians whinge about the Lego company in Australia, the product availability in Australia or even the price in Australia. The Lego company does not like this whinging at all, and resolves to punish all Australians by charging Australians more for Lego.

2. The Whinging American Theory

Many Americans whinge about something Lego does, say, changing the colours slightly. Many, many don’t know what to do, but know that they’ll be buying less of the product in future. Lego gets worried, and decides to placate the American masses by charging them less.

Of course, neither properly accounts for the non-Australian/US price difference, so probably should be taken with a grain (or perhaps a large truckload) of salt.

;-)

Cheers

Richie Dulin

Message has 2 Replies:

		Re: Why Lego acts unfairly (was Re: New Product Announcement - 10152)
(...) You fogot the really important one... 3. The WMD theory If you don't give us what we want we'll accuse you of having WMD's and invade. After all, how else do you explain the colour of your mini-figs. Of course, this may not be correct either (...) (20 years ago, 28-May-04, to lugnet.loc.au, FTX)

		Re: Why Lego acts unfairly (was Re: New Product Announcement - 10152)
(...) I think Lego Australia should review there pricing policy, as competition here in Australia is growing with respect to brick sales. Lately, over the past 6 months I have noticed in Kmart and Big W stores the gradual reduction in the amount of (...) (20 years ago, 28-May-04, to lugnet.loc.au, FTX)

Message is in Reply To:

		Re: New Product Announcement - 10152
(...) I was wondeing...how do LEGO work out their prices? By my calculation, 10152 is being sold at the following: $74.99 US is roughly $105 AUS £54.99 is roughly $140 Aus EURO 79,99 is roughly $136 AUS $144.95 AUS (About 30% higher outside North (...) (20 years ago, 27-May-04, to lugnet.lego, lugnet.loc.au, lugnet.general)

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