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In lugnet.lego, Benjamin Whytcross wrote:
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I was wondeing...how do LEGO work out their prices?
By my calculation, 10152 is being sold at the following:
$74.99 US is roughly $105 AUS
£54.99 is roughly $140 Aus
EURO 79,99 is roughly $136 AUS
$144.95 AUS
(About 30% higher outside North America)
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Well, I know of two theories:
1. The Whinging Australian(s) Theory
One or more Australians whinge about the Lego company in Australia, the product
availability in Australia or even the price in Australia. The Lego company does
not like this whinging at all, and resolves to punish all Australians by
charging Australians more for Lego.
2. The Whinging American Theory
Many Americans whinge about something Lego does, say, changing the colours
slightly. Many, many don’t know what to do, but know that they’ll be buying less
of the product in future. Lego gets worried, and decides to placate the American
masses by charging them less.
Of course, neither properly accounts for the non-Australian/US price difference,
so probably should be taken with a grain (or perhaps a large truckload) of salt.
;-)
Cheers
Richie Dulin
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In lugnet.loc.au, Richie Dulin wrote:
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In lugnet.lego, Benjamin Whytcross wrote:
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I was wondeing...how do LEGO work out their prices?
By my calculation, 10152 is being sold at the following:
$74.99 US is roughly $105 AUS
£54.99 is roughly $140 Aus
EURO 79,99 is roughly $136 AUS
$144.95 AUS
(About 30% higher outside North America)
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Well, I know of two theories:
1. The Whinging Australian(s) Theory
One or more Australians whinge about the Lego company in Australia, the
product availability in Australia or even the price in Australia. The Lego
company does not like this whinging at all, and resolves to punish all
Australians by charging Australians more for Lego.
2. The Whinging American Theory
Many Americans whinge about something Lego does, say, changing the colours
slightly. Many, many don’t know what to do, but know that they’ll be buying
less of the product in future. Lego gets worried, and decides to placate the
American masses by charging them less.
Of course, neither properly accounts for the non-Australian/US price
difference, so probably should be taken with a grain (or perhaps a large
truckload) of salt.
;-)
Cheers
Richie Dulin
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You fogot the really important one...
3. The WMD theory
If you don’t give us what we want we’ll accuse you of having WMD’s and invade.
After all, how else do you explain the colour of your mini-figs.
Of course, this may not be correct either :)
Benjamin Whytcross
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By my calculation, 10152 is being sold at the following:
$74.99 US is roughly $105 AUS
£54.99 is roughly $140 Aus
EURO 79,99 is roughly $136 AUS
$144.95 AUS
(About 30% higher outside North America)
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I think Lego Australia should review there pricing policy, as competition here
in Australia is growing with respect to brick sales. Lately, over the past 6
months I have noticed in Kmart and Big W stores the gradual reduction in the
amount of Lego Shelf space and the opposite growth in the MEGABLOCK shelf space.
Some stores even now have the two products side by side, so shoppers can easily
compare the two. Many a time I have heard parents say, “Why don’t you get this
one” as the parent is holding a rather large MEGABLOCK box, and the child is
looking at the rather small Lego box with for the same price. At my local shops
the only time there is a rush on LEGO is when the sales are on, else things tend
to sit on the shelves. I have not gone to the dark side yet, but I find the lure
more and more tempting, I just wonder if resistance is futile.
Just an observation
Gary
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> I have not gone to the dark side yet, but I find the lure
> more and more tempting, I just wonder if resistance is futile.
Having flirted with the Dark Side on occasion, I would have to say that MB
is never as good as Lego, but I have found its Pro-Builder sets to be
acceptable and its Castle sets awful in terms of brick interconnecting. I
also used to find their grey and tan colours useful for some "bio-diversity"
so that historical buildings aren't just one flat colour, but now it seems
Lego is providing me with that same "bio-diversity".
I have flirted with Shifty Brick, and the quality there is definitely
shifty, and most sets are a bit of a random mix of OK parts and parts so bad
you have to throw them away. However, if you are after parts that just
aren't in the current Lego retail range, then you may find them in Shifty
sets, just understand that the colour of the parts on the box art may not be
the same as the colours of the bricks inside. However, I have found some
useful OK-quality parts like castle parts and flowers and trees (which
generally are more or less the colour you might expect) in Shifty sets. It
is best to treat Shifty sets as a lucky dip, spend a few dollars, and either
get some useful parts or get a story to moan about on LUGnet for years to
come :-)
Kerry
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