Subject:
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Re: Was it a PR plug? (was: It's brawl night in the kiddie pool)
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Newsgroups:
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lugnet.off-topic.debate
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Date:
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Mon, 26 Nov 2001 15:43:26 GMT
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Viewed:
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694 times
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In lugnet.off-topic.debate, Christopher L. Weeks writes:
> In lugnet.off-topic.debate, Scott Arthur writes:
> >
> > > Was it a PR plug?
> >
> > From the ebay LD page:
> > ==+==
> > LEGO Shop At Home
> > LEGO Shop At Home features the newest items, plus hard to find toys,
> > reissued classics, and special items not available in any store. LEGO Shop
> > At Home offers the fastest, most convenient way to get the LEGO toys your
> > child wants. In addition to our eBay auctions, you can find the best
> > selection of LEGO toys through Shop At Home. Visit us on the web at
> > http://shop.LEGO.com or call 1-800-453-4652 to request our catalog.
> > ==+==
>
> So? Do you have an eBay page? Do you list information that will help you to
> get better sales?
>
> > Do you think the auctions resulted in positive PR for LD?
> > Yes/No
>
> Sure.
>
> > Do you think the auctions increased awareness of LD?
> > Yes/No
>
> Probably a little.
>
> > Do you think the auctions would have went ahead if there was a chance of
> > negative PR - even if they rose $$$ for a worthy cause?
> > Yes/No?
>
> I imagine it would depend on the mechanism behind this hypothetical "chance of
> negative PR."
>
> Now I get to do some asking:
>
> Do you think the world is a better or worse place because LD did this
> fundraiser?
Not measurably better. No lives have been saved. But sure, I agree there
will have been a benefit.
>
> Do you believe that it is impossible to both help yourself and help others
> simultaneously?
No.
>
> Do you think that everything done by a corporation is evil?
No.
>
> What would be your response if the UN had auctioned off something to help some
> cause raise money and yet did so in a way which, to some degree, raised UN
> awareness?
I don't really think that is where the UN's skills lie. I'd be a little
worried if the UN chose to help that cause in the context of the greater
problems in the world which it must manage.
>
> What do you think of eBay's whole auction for America drive? Surely there is a
> PR angle to the whole thing and yet lots of money is going to help those in
> need. Did you similarly lambast eBay (and virtually every company in America,
> for that matter)?
Yes.
>
> Would it be possible for a company to donate to any cause and have you laud
> them for it?
I'd like to see companies digging into their own pockets a little more.
Scott A
>
> Remember that I answered all of your questions.
>
> Chris
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