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Subject: 
Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
Newsgroups: 
lugnet.dear-lego, lugnet.general, lugnet.loc.au
Date: 
Fri, 14 Jul 2000 00:17:19 GMT
Viewed: 
25 times
(canceled)



Message is in Reply To:
  Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
 
(...) Unfortunately the consumers don't see it that way. I have lost count of the number of times I've been standing in the Lego aisle and some parent or child says "oh... lego... that's for boys" and passes on. On average (and this says nothing (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

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