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Mark Herzberg wrote:
> Will, girls just don't play with dolls anymore. DUPLO, PRIMO, Mickey Mouse,
> and Town Jr. sets are all aimed at both girls and boys. Belville and Scala are
> aimed at girls too, though they are sold in few retail stores. LEGO is
> supposed to be realsing a new "Paradisa II" line next year.
Unfortunately the consumers don't see it that way. I have lost count of
the number of times I've been standing in the Lego aisle and some parent
or child says "oh... lego... that's for boys" and passes on.
On average (and this says nothing about any individual girl OR boy)
girls and boys are interested in different kinds of sets, and there are
very few lego System sets which are aimed towards girls. Of the ones you
listed above, Town Jr is the only System line, and there is very little
there to interest girls (and, of course, boys who don't fit the
stereotype!).
Kevin
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I WILL BE AWAY on vacation July 16-23. Payments arriving that week will
be processed on July 24 and items mailed July 24 and 25.
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Personal Lego Web page:
http://ourworld.compuserve.com/homepages/kwilson_tccs/lego.html
Open Air Market: Limited edition kit
http://kevc.bricksmiths.com/cat-mrkt.htm
Craftsman Kits & Custom Lego models: http://kevc.bricksmiths.com
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