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Subject: 
Re: It's here!
Newsgroups: 
lugnet.general
Date: 
Fri, 1 Dec 2000 23:40:36 GMT
Viewed: 
826 times
  
In lugnet.general, Eric Joslin writes:
In lugnet.general, Frank Filz writes:

It was interesting to see that the box is not a typical LEGO set box,
and is only printed black and white.

I think there's a very simple (and good) reason for this- unlike "typical" LEGO
boxes, this isn't a marketing tool.  You aren't going to see the box on a store
shelf, where it has to compete with other items to grab your attention.  So why
go to the expense of a color box?

eric

I quite agree though they have piles of the similarly black and white boxed
minifig sculpture at the MN LIC.  That's merely the exception to the rule of
course.

John
#388



Message is in Reply To:
  Re: It's here!
 
(...) I think there's a very simple (and good) reason for this- unlike "typical" LEGO boxes, this isn't a marketing tool. You aren't going to see the box on a store shelf, where it has to compete with other items to grab your attention. So why go to (...) (24 years ago, 30-Nov-00, to lugnet.general)

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