Dear LEGO : 2269


Dear LEGO / 2269

A Parental Perspective on Juniorisation and Being the Strongest Brand —Deidre Rushton Brumby

**Warning - this is very long! ** I haven't tacked this onto any particular thread because I've read many bits and pieces about juniorisation and being the strongest brand over a few months. I'm removing my AFOL cap and putting on my Mum hat for (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au) !

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Richard Marchetti

(...) That was very well said, and confirms much of what I have thought even though I am not a parent. It always comes down to cost, doesn't it? I mean the continued success of Hot Wheels must surely be its price -- one can whimsically purchase a (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Mark Herzberg

(...) Keep in mind though that LEGO is the number one selling boys toy in America. Overall, only Barbie sells better. Of course, this isn't in actual number of sets sold, but rather the money that comes in form the sales. (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Jason Rowoldt

Deidre, I agree with some of your points, but must disagree on others. To wit: (...) Please note I do not have kids of my own, but I have friends with kids, and nephews, etc. How much were furbies/pokemon/power rangers? How long was their life span? (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Alfred Speredelozzi

(...) It depends, of course on what set you are talking about. The 1200 piece basic set is something around US$20 at toys 'r us. (I don't know what it is outside of the US.) The thematic sets are far more expensive, but I think LEGO has much higher (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Jason Rowoldt

(...) Entirely agreed. I woudl buy in a heartbeat the bulk tubs of LEGO over teh clones. The thematic sets are far more expensive, but I think LEGO has much (...) I think your analogy is incorrect. It is like buying GI joes, and a GI-joe clone that (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Jason Rowoldt

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Dave Schuler

(...) The comparison here is a little skewed, in that you're lining up Lego's largest basic tub against a specific MegaBloks building set. Conversely, one could compare MegaBloks' 1500 brick tub for $20 with Lego's UCS sets for $150; obviously the (...) (24 years ago, 14-Jul-00, to lugnet.general, lugnet.off-topic.clone-brands)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —James Parkin

(...) <snip> (...) I can only agree here. My wife and I have had nothing but success building with the "Planetoids" and the "Creature Seekers" sets. We think that "Supersonic Mission" is a GREAT set, built with nothing fancier than some inverse (...) (24 years ago, 14-Jul-00, to lugnet.general, lugnet.off-topic.clone-brands)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Deidre Rushton Brumby

(...) Of course, my perspective, parental or otherwise, is just one of many :) (...) do (...) upcoming (...) Longevity is a concern for me, even as a parent who just happens to be an AFOL too, I suspect it is more so for non-AFOL parents. I think of (...) (24 years ago, 17-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Will Hess

I must say that I agree 100% with Deidre's point about compatibility between Lego brands (Primo, Duplo, System). My wife and I gave some Duplo to our daughter on her first birthday. It was quite a while before she put her first pieces together but (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Mark Herzberg

(...) Will, girls just don't play with dolls anymore. DUPLO, PRIMO, Mickey Mouse, and Town Jr. sets are all aimed at both girls and boys. Belville and Scala are aimed at girls too, though they are sold in few retail stores. LEGO is supposed to be (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Kevin Wilson

(...) Unfortunately the consumers don't see it that way. I have lost count of the number of times I've been standing in the Lego aisle and some parent or child says "oh... lego... that's for boys" and passes on. On average (and this says nothing (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

(canceled) —Jamie Obrien

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Jeff Johnston

(Removing .loc.au because it's not really Aussie-specific anymore, if it ever was) (...) Well, Todd did some great things with Duplo dinos...but I agree, there's not much *reason* to make them work together. (...) I wouldn't mind seeing stuff aimed (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Bradley Dale

(...) Agreed. Pink pieces are gross, and can't be reused in a normal town without being noticed for being recycled Barbie-esque sets. If placed next to any other colour, it looks wrong. (...) The dead Paradisa line was pretty good to build. My (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Eric Kingsley

(...) Well..... I agree with Jeff that Belville is too pink but I don't agree that pink is a bad color. I think it is great in town and work really well putting details and highlights on Victorian style buildings. I personally think that the more (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Gary Istok

(...) district, building in a Deco/Mediterranean style makes pink a very useful color, as well as teal, orange, light blue, etc. Check out the neat Miami Beach Deco website (I love the wavy lettering): (URL) Istok (24 years ago, 14-Jul-00, to lugnet.dear-lego, lugnet.general)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Jeff Stembel

(...) I disagree, Bradley. The Pink, Magenta, Lavender, etc., if used properly, can look very good. At the very least, they work with white. Eric Kingsley's Main Street is a good example of how to use pink with other colors. Also, I love the (...) (24 years ago, 14-Jul-00, to lugnet.dear-lego, lugnet.general)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Bradley Dale

(...) Yes, I saw Eric's Main Street, and I liked it. It inspired me to use my own pink pieces, on a castle. It is one of my favourite castle MOCs I've done. So I take it back, pink parts are useful and interesting. (...) They are good for parts- (...) (24 years ago, 15-Jul-00, to lugnet.dear-lego, lugnet.general)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Tom Stangl

(...) Hehehe, if you hate the pink and light green THAT much, send it all to me, I could use it ;-) -- | Tom Stangl, Technical Support Netscape Communications Corp | Please do not associate my personal views with my employer (24 years ago, 16-Jul-00, to lugnet.dear-lego, lugnet.general)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Anders Isaksson

Will Hess skrev i meddelandet ... (...) But when the kids get older, they _can_ use the combination. My boys (13 and 10 now), always use the duplo as base and filler when they start out a new castle, fortress, space base or whatever. It's a quick (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Bradley Dale

(...) How is Lego hideously expensive? I think its a pretty good deal. Lego, IMO opinion, has about the best playability of anything ever invented. A kid can build the main model, play with it for a while, and then make something completley diffenrt (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Jeff Johnston

(...) Unfortunately, your perception isn't shared by a lot of non-AFOL parents. They look at, say, the LEGO X-wing, and see the $30 price tag, then they look at the Hasbro X-wing which comes in a box about 4 times as large for the same price, and (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Bradley Dale

(...) good. (...) Yeah, but how swooshable would the X-wing be if it were four times the size? I think there's a limit on how big a space ship can get and still be playable. I don't have a LEGO X-Wing, but I do have the similar Warp Wing-Fighter (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Larry Pieniazek

(...) Quoted a snippet for emphasis.... (...) It's not the X-wing that's 4 times bigger... just the box. People sometimes get fooled by large boxes into thinking that the contents are larger too, and that's not always so. The Hasbro X-wing is maybe (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Marco Berti

(...) good. (...) Hi Ok I am a lego fan but I have a 6 years old boy that loves star wars. After a loong time of pressing request I bought him last Xmas a Hasbro X-wing that in Italy has more or less the same price of my lego X-wing (that is true is (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.it)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Mark Sandlin

(...) I agree with you, but I think most parents who are ignorant of the benefits of Lego will simply buy the Hasbro set, since it is bigger (and the American attitude of bigger = better). It's up to all us AFOLs to let the people know! ;^) ~Mark (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.it)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Deidre Rushton Brumby

(...) X.wing (...) Personally, I am not familiar with either set so I can only base my comments on what I've read here (I don't even know if the Hasbro one is available in Australia) You have the benefit of being an AFOL, so you know which is the (...) (24 years ago, 17-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.it)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Frank Buiting

"Jeff Johnston" <sakura@mediaone.net> wrote in message news:FxnIvM.5An@lugnet.com... [snipped a little] (...) Maybe it's local or maybe Europe has a longer LEGO tradition, but here in the Netherlands I feel that 'LEGO' is concidered the best (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Deidre Rushton Brumby

(...) I live in Australia, and of course, I can only write from my observations of other parents in Australia. I am not a Mum in Canada, or the US, or anywhere else so I can't write from that perspective. Lego _is_ hideously expensive here. Many (...) (24 years ago, 17-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Mark Sandlin

(...) That's incredible. I pay $1120 per month for my 900 sq. ft. one-bedroom home. Maybe I should move to Australia... I'd have more money for Lego. ;^) ~Mark (24 years ago, 17-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Deidre Rushton Brumby

(...) You'd certainly need the extra money for the Lego! :) Seriously, I wonder though how things such as salary compare (not asking personally), what standard that home, location etc etc (I presume that is $1120 US) BTW what's 900sq ft in metric? (...) (24 years ago, 18-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Cost of Lego vs. Cost of Living (was: A Parental Perspective) —John J. Ladasky, Jr.

(...) That's about 84 square meters. I don't know where Mark lives, but with rents like that, he probably lives in some place with decent jobs. For comparison, I was renting out a 2 bedroom 2 bath condo of the same size as Mark's house, for $1275 US (...) (24 years ago, 19-Jul-00, to lugnet.general, lugnet.loc.au)

Re: Cost of Lego vs. Cost of Living (was: A Parental Perspective) —Deidre Rushton Brumby

(...) is (...) Sorry, I meant that $175 a week for a house (or Lego) is a lot to spend if you are an average Australian family on 1 income. The average income per household per week (before tax) across Australia in 97/98 was $658 ($34,216 pa), the (...) (24 years ago, 19-Jul-00, to lugnet.general, lugnet.loc.au)

Re: Cost of Lego vs. Cost of Living (was: A Parental Perspective) —James J. Trobaugh

(...) Valley. (...) $1600 (...) Ouch that's pretty pricey. I guess I know why so many people are moving to Atlanta. I have a 3bed/2 bath 1800sq ft home for about $680 a month. I live about 25 miles from my office in Atlanta, closer I get of course (...) (24 years ago, 19-Jul-00, to lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Mark Sandlin

(...) I'm not sure how salaries compare. I'm a graphic designer, so it's not like I make the big bucks. :^) My home is about 20 miles north of Seattle, WA, and most of the housing prices are severely overinflated here because of all the Microsoft (...) (24 years ago, 19-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Rachel Kingston

(...) groceries (...) OK I know that this is a little off topic but I am curious...maybe some hints from Dierdre will give me more money for Lego! Wow Dierdre, you have a much healthier budget than mine! I don't know what you guys eat, but I cannot (...) (24 years ago, 17-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

The Cost of Living VS Lego (Was Re: A Parental Perspective) —Deidre Rushton Brumby

(I've removed dear-lego from the headers.) (...) Of course it all varies depending on how and where you live! :) I was trying to put those Lego prices into some sort of frame that would let overseas types understand just how expensive Lego is, (...) (24 years ago, 19-Jul-00, to lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Anders Isaksson

Deidre Rushton Brumby skrev i meddelandet ... (...) I think Lego cost a lot of money, but expensive? Almost all toys cost a lot of money, but most of them are used for a very limited time. Lego has no limits, you never get too old, so the 'cost per (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —John J. Ladasky, Jr.

(...) Hi, Deidre, My comments are perhaps among those you have read. Just to update a bit, my son Spencer is now 4 1/2. We still own no Juniorized sets. The Duplo is still out, but the Primo no longer gets any use. Regular System parts are the norm. (...) (24 years ago, 14-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Geoffrey Hyde

Deidre Rushton Brumby <drb@tasmail.com> wrote in message news:Fxn09H.5qB@lugnet.com... (...) [snip very long but thoroughly enjoyable rant] I've read the original thread, and the replies to it as well, but has anyone ever tried introducing their (...) (24 years ago, 14-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Jeff Thompson

In lugnet.dear-lego, Deidre Rushton Brumby writes: [her terrifically awesome message snipped] (...) Well ........ (a long, drawn "well ...") The reason you put the Duplo away was, largely, because it is not compatible with LEGO, at least in the (...) (24 years ago, 14-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —Tom McDonald

Long post.. you've been warned. (...) Agreed.. good post! (...) At least two reasons exist for this, and both can apply to varying degrees. The first reason is "I'm a big boy now". Primo and Duplo have a stigma that even toddlers can understand (...) (24 years ago, 20-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Re: A Parental Perspective on Juniorisation and Being the Strongest Brand —David Schilling

(...) Not just in "the kid's mind". There are actually relatively few System pieces that fit on top of a Duplo piece. My child tries once in a while, but usually gets frustrated and gives up, because the piece he wanted to put on won't fit, or won't (...) (24 years ago, 21-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)