Subject:
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Re: The Bar Does Not Go Down
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Newsgroups:
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lugnet.dear-lego
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Date:
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Tue, 11 May 2004 12:16:46 GMT
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Viewed:
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5028 times
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> Are you in a completely different universe than the rest of the world?
> Have you seen the top ten new toy categories for boys, or followed sales at
> both the retail and customer levels?? Joe and Transformers command far
> more brand and buying power than LEGO, heck, they even moved into territory
> "owned" by LEGO.
I never said that trendy toys don't sell well. In the case of GI Joe and
Transformers, one has ebbed and flowed in and out of existence for several
decades, while the other is on at least it's second return, the first of which
was very short lived.
> This kind of whining rant is why LEGO does not ask us what we think. They
> DO know more sales trend figures and facts than most AFOLs who are buried
> in brick tubs.
Well, maybe they could price their toys more competitively if they didn't spend
so much effort analyzing markets that they have traditionally never been
successful in. (ie action figures)
> They are a different kind of toy with a different purpose.
Yes, and that is why Lego should not be trying to play that game.
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Message is in Reply To:
 | | Re: The Bar Does Not Go Down
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| (...) Are you in a completely different universe than the rest of the world? Have you seen the top ten new toy categories for boys, or followed sales at both the retail and customer levels?? Joe and Transformers command far more brand and buying (...) (20 years ago, 11-May-04, to lugnet.dear-lego)
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