Subject:
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Re: The Bar Does Not Go Down
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Newsgroups:
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lugnet.dear-lego
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Date:
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Tue, 11 May 2004 07:09:11 GMT
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Viewed:
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4927 times
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In lugnet.dear-lego, Rocco J. Carello wrote:
> > In my mind, this actually raises another important question... should TLC
> > even TRY to be "trendy"? Let me explain. From what I can tell, "trendy"
> > toys are the flash in the pan here today, gone tomorrow toys.
>
> Excellent! Somebody picked up on the hook I left in my last post.
>
> Growing up, there was GI Joe and Transformers. Then they both went away. Then
> there was teenage mutant Ninja turtles. Then they went away. Then there were
> power rangers and other things I don't even know about, and they faded away,
> then GI Joe and transformers came back and nobody buys them. Then turtles came
> back... etc.
Are you in a completely different universe than the rest of the world? Have you
seen the top ten new toy categories for boys, or followed sales at both the
retail and customer levels?? Joe and Transformers command far more brand and
buying power than LEGO, heck, they even moved into territory "owned" by LEGO.
Heard of BTR. Man, Hasbro is eating miles per minute with sales of those, not
to mention how TMNT is reaping rewards for a until-relaunch Playmates toys is
commanding cash. Ban-Dai is still pounding out an annual supply of Power
Rangers for the hungry 5 year old masses, and going strong. Nobody indeed.
FYI, Hasbro recently released stock information, saying that most of their
increased profit in the toy world for 2003 was due to the Transformers line
which grew from already giant sized portions another 75% upward.
This kind of whining rant is why LEGO does not ask us what we think. They DO
know more sales trend figures and facts than most AFOLs who are buried in brick
tubs.
For the record. I have sunk more hard earned cash/credit into the reliable old
Joe vs COBRA and Transformers in the last 3 years than in LEGO. Why? Product,
pricing, wow factor, my kids love them and a lot of nostalgia.
Just cause they are pop-culture and tv/comic/movie tied should not lead you to
generalize falsely about them, whatever you feel.
They are a different kind of toy with a different purpose.
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Message has 3 Replies:
 | | Re: The Bar Does Not Go Down
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| (...) One thing that have mssed in your comments is the global position of some of the brands (I'm not arguing either way, just pointing out) GI Joe is pretty much unknown here in the UK. Transformers were big but don't seem to have kept going or (...) (20 years ago, 11-May-04, to lugnet.dear-lego)
| | | Re: The Bar Does Not Go Down
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| (...) I never said that trendy toys don't sell well. In the case of GI Joe and Transformers, one has ebbed and flowed in and out of existence for several decades, while the other is on at least it's second return, the first of which was very short (...) (20 years ago, 11-May-04, to lugnet.dear-lego)
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Message is in Reply To:
| | Re: The Bar Does Not Go Down
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| (...) Excellent! Somebody picked up on the hook I left in my last post. Growing up, there was GI Joe and Transformers. Then they both went away. Then there was teenage mutant Ninja turtles. Then they went away. Then there were power rangers and (...) (20 years ago, 11-May-04, to lugnet.dear-lego)
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