Subject:
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Re: The Bar Does Not Go Down
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Newsgroups:
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lugnet.dear-lego
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Date:
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Tue, 11 May 2004 06:48:50 GMT
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Viewed:
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4916 times
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Aaron West wrote:
> Pre-fab construction walls or bits are unnecessary as all get out. Basic
> bricks, plates, tiles and rounds really do a lot to inspire creations and are
> cheap to keep producing. Sadly, Mega Blocks understands the desire to have
> these in many construction and play sets. LEGO is going the route of Playmobil,
> and Playmobil has nearly worked themselves out of the consumer market with
> expense and over specialization. Can LEGO be far behind?
Well, around here, Playmobil has about two or three times the shelf
space than Lego has. And it sells well, because the size/price-ratio is
way better than Lego (even if one takes the differences in scale into
account).
Their big advantage is that they still do decent and cheap sets, that
they have quite high quality standards and address customer complains
very quickly, and, listen up, Lego, you can easily order any available
part in any quantity for a reasonable price. They even publish their
parts numbers in the instructions and leaflets to make this easier.
Take the "Police" theme, for example. Lego offers a paramilitary police
force that is more based on B-quality action movies and gives children a
quite unrealistic idea of policemen and their work. Playmobil caught my
eyes recently with a nice small set: A (normal, everyday) policeman with
a very recognizeble radar speed trap. This set is not only based on the
police work that can be seen in the real world and re-enacted by the
children at home, it also makes a fun gift for some adult that recently
earned him/herself a ticket ;-)
Just a bit food for thought...
Christian
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Message has 1 Reply:
 | | Re: The Bar Does Not Go Down
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| (...) I've actually been paying attention to Playmobil recently. Does anyone know how they're doing financially? Both Lego and Playmobil cater to a similar audience (although Lego tries to reach a broader age-range), so I'd expect that if there (...) (20 years ago, 11-May-04, to lugnet.dear-lego) !!
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Message is in Reply To:
| | Re: The Bar Does Not Go Down
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| (...) That really resounds with me. When an MOC or a design hailed by many as a work of art, it is not because of the extensive re-working or introduction of a new part. What is important is what you do with what you have, LEGO should be following (...) (20 years ago, 11-May-04, to lugnet.dear-lego, FTX)
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