Subject:
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Re: The Bar Does Not Go Down
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Newsgroups:
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lugnet.dear-lego
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Date:
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Tue, 11 May 2004 11:51:10 GMT
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Viewed:
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4989 times
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In lugnet.dear-lego, Aaron West wrote:
> In lugnet.dear-lego, Rocco J. Carello wrote:
> > > In my mind, this actually raises another important question... should TLC
> > > even TRY to be "trendy"? Let me explain. From what I can tell, "trendy"
> > > toys are the flash in the pan here today, gone tomorrow toys.
> >
> > Excellent! Somebody picked up on the hook I left in my last post.
> >
> > Growing up, there was GI Joe and Transformers. Then they both went away. Then
> > there was teenage mutant Ninja turtles. Then they went away. Then there were
> > power rangers and other things I don't even know about, and they faded away,
> > then GI Joe and transformers came back and nobody buys them. Then turtles came
> > back... etc.
>
> Are you in a completely different universe than the rest of the world? Have you
> seen the top ten new toy categories for boys, or followed sales at both the
> retail and customer levels?? Joe and Transformers command far more brand and
> buying power than LEGO, heck, they even moved into territory "owned" by LEGO.
> Heard of BTR. Man, Hasbro is eating miles per minute with sales of those, not
> to mention how TMNT is reaping rewards for a until-relaunch Playmates toys is
> commanding cash. Ban-Dai is still pounding out an annual supply of Power
> Rangers for the hungry 5 year old masses, and going strong. Nobody indeed.
> FYI, Hasbro recently released stock information, saying that most of their
> increased profit in the toy world for 2003 was due to the Transformers line
> which grew from already giant sized portions another 75% upward.
>
> This kind of whining rant is why LEGO does not ask us what we think. They DO
> know more sales trend figures and facts than most AFOLs who are buried in brick
> tubs.
One thing that have mssed in your comments is the global position of some of the
brands (I'm not arguing either way, just pointing out) GI Joe is pretty much
unknown here in the UK. Transformers were big but don't seem to have kept going
or had a revival, the same with Power Rangers. Teenage Mutant Ninja Turtles may
be set for a revival, I'm not sure.
I don't know the figures but my guess for Lego sales distribution would be about
50% US/Canada 35% Europe, 5% Australia 10% the rest of the world.
Tim
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Message is in Reply To:
 | | Re: The Bar Does Not Go Down
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| (...) Are you in a completely different universe than the rest of the world? Have you seen the top ten new toy categories for boys, or followed sales at both the retail and customer levels?? Joe and Transformers command far more brand and buying (...) (20 years ago, 11-May-04, to lugnet.dear-lego)
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