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Dean Husby wrote in message <38B216BE.ED52CF50@akasa.bc.ca>...
> Larry Pieniazek wrote:
>
> >
> > K8's may be a bit big, I may be exaggerating for effect, but a bulk
> > operation has to make money for TLC. Further, it has to make more money
> > than the other things that TLC might invest in or it's a bad use of
> > capital. Solve that problem or forget about it. IMHO.
>
> The one thing I think people are missing is this.
>
> TLC must be careful not to make the Bulk ordering too easy for the • consumer.
> If I got all the special bits I needed I wouldn't be buying all the dud • sets (Or
> multiples of sets) to get a few good parts... Who's going to buy all the • clearance
> sets if not us?
Well, all they have to do is make sure their return on investment for
selling bulk bricks is as good as or better than for sets. Of it happens
that a significant percentage of the buyers start buying bulk bricks, well,
they won't need as many set designers. Because of the various costs of set
design and production, bulk bricks (in the right quantities) should be able
to be priced cheaper per brick than sets, and still meet or exceed the ROI
for sets. Given a good ROI, TLC won't even have to care if the bulk brick
buyers start selling sets using the bricks.
follow-ups to lugnet.market.theory
Frank
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Message has 1 Reply:
 | | Re: Brad Justus...
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| Hello All, :) Most likely they will use the quanity price ratio with a set minimum. I do know one thing, whether it would bankrupt TLC or not (which in my opinion it would, I agree with Lar on that.) There will be a minimum order and dont expect (...) (25 years ago, 22-Feb-00, to lugnet.market.theory)
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Message is in Reply To:
| | Re: Brad Justus...
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| (...) The one thing I think people are missing is this. TLC must be careful not to make the Bulk ordering too easy for the consumer. If I got all the special bits I needed I wouldn't be buying all the dud sets (Or multiples of sets) to get a few (...) (25 years ago, 22-Feb-00, to lugnet.dear-lego, lugnet.off-topic.clone-brands)
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