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Subject:	Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
Newsgroups:	lugnet.dear-lego, lugnet.general, lugnet.loc.au
Date:	Thu, 13 Jul 2000 21:16:14 GMT
Viewed:	25 times

Deidre Rushton Brumby skrev i meddelandet ... > > Are Lego already a household name? Probably. Is it a good name? Not > really, unless "that hideously expensive plastic stuff" can be taken as good. I think Lego cost a lot of money, but expensive? Almost all toys cost a lot of money, but most of them are used for a very limited time. Lego has no limits, you never get too old, so the 'cost per used hour' will be _very_ low for the Lego. Also, the second-hand value of Lego is quite OK, in contrast with most toys. -- Anders Isaksson, Sweden BlockCAD: http://user.tninet.se/~hbh828t/proglego.htm Gallery: http://user.tninet.se/~hbh828t/gallery.htm

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		A Parental Perspective on Juniorisation and Being the Strongest Brand
Warning - this is very long! I haven't tacked this onto any particular thread because I've read many bits and pieces about juniorisation and being the strongest brand over a few months. I'm removing my AFOL cap and putting on my Mum hat for (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au) !

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