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Subject:	Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
Newsgroups:	lugnet.dear-lego, lugnet.general, lugnet.loc.au
Date:	Thu, 13 Jul 2000 19:45:22 GMT
Viewed:	16 times

In lugnet.dear-lego, Bradley Dale writes: > In lugnet.dear-lego, Deidre Rushton Brumby writes: > > > Are Lego already a household name? Probably. Is it a good name? Not > > really, unless "that hideously expensive plastic stuff" can be taken as good. > > How is Lego hideously expensive? I think its a pretty good deal. Lego, IMO > opinion, has about the best playability of anything ever invented. Unfortunately, your perception isn't shared by a lot of non-AFOL parents. They look at, say, the LEGO X-wing, and see the $30 price tag, then they look at the Hasbro X-wing which comes in a box about 4 times as large for the same price, and get the big one for their kid. If the parents aren't into LEGO, they're probably not thinking about the 'replay value'. (And I think it's even worse in Aussieland, where this thread started out.) J

Message has 3 Replies:

		Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
(...) good. (...) Yeah, but how swooshable would the X-wing be if it were four times the size? I think there's a limit on how big a space ship can get and still be playable. I don't have a LEGO X-Wing, but I do have the similar Warp Wing-Fighter (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

		Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
(...) good. (...) Hi Ok I am a lego fan but I have a 6 years old boy that loves star wars. After a loong time of pressing request I bought him last Xmas a Hasbro X-wing that in Italy has more or less the same price of my lego X-wing (that is true is (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.it)

		Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
"Jeff Johnston" <sakura@mediaone.net> wrote in message news:FxnIvM.5An@lugnet.com... [snipped a little] (...) Maybe it's local or maybe Europe has a longer LEGO tradition, but here in the Netherlands I feel that 'LEGO' is concidered the best (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

Message is in Reply To:

		Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
(...) How is Lego hideously expensive? I think its a pretty good deal. Lego, IMO opinion, has about the best playability of anything ever invented. A kid can build the main model, play with it for a while, and then make something completley diffenrt (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)

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