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> I also agree with her thoughts regarding juniorization but would like to add
> a thought to the discussion. One of the biggest obsticales (sp?) to
> becomming the "leading brand among families with children" is that well over
> half their market is ignored at retail outlets (here in the US)...the girls.
> Look at the Lego shelf next time you're at the toy store...what is there
> that would keep girls coming back? I know that for my part there's nothing
> there I'd want to get for my daughter. Until Lego addresses this imbalance
> I'd say that they'll have a tough time realizing their stated goal. They
> may have brand RECGONITION but brand LOYALTY...not likely.
>
> Will
Will, girls just don't play with dolls anymore. DUPLO, PRIMO, Mickey Mouse,
and Town Jr. sets are all aimed at both girls and boys. Belville and Scala are
aimed at girls too, though they are sold in few retail stores. LEGO is
supposed to be realsing a new "Paradisa II" line next year.
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