Subject:
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Re: New LEGO Stores!
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Newsgroups:
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lugnet.lego
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Date:
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Fri, 11 Jun 2004 20:42:33 GMT
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Viewed:
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4224 times
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In lugnet.lego, Jonathan Lopes wrote:
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I was asking if there was a reason why there wasn’t a store in NYC.
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At a guess I’d expect that it has to do with both target demographics and real
estate. Chances are stores in the city are very expensive rent-wise, so having
something outside the city is probably cheaper. As for demographics, I expect
that most families that they’re targetting are middle-to-upper class families
with children. And generally, those types of families live in suburban rather
than urban areas, and go shopping at local malls rather than in the cities.
At first I was a little puzzled myself as to why there were seemingly little
groups of stores all within close proximity (3 near Chicago, 4 near NYC, 2 near
Boston, etc). I mean, one of the MA stores local to us (Burlington) I expect
gets a bunch more AFOL business than the other (Marlborough), so it seemed like
maybe they were competing with each other. However, obviously AFOLs aren’t the
target market. Kids & parents are, who rarely go out of their way (unlike AFOLs)
for great Lego deals.
Personally, I’m way excited to see that Lego’s making more stores. It means
(hopefully!) that they’re making money from them, apt to make more stores, and
put energy into tweaking them, rather than just leaving them be or shutting them
down. Maybe refine PAB to have even better selection, or more cost-effective?
Better ... uh... ‘returned bags’ (1)? Here’s hoping...
DaveE
(1) Both the stores near us take loose bricks, assumedly from returned sets, and
sell them for extra cheap in little baggies. Sort of like a random prize pack :)
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Message is in Reply To:
 | | Re: New LEGO Stores!
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| (...) I don't know the number of people in NYC that own cars, but, I do know that I don't and none of my friends (in the city) do. I have looked into public transportation to Palisades and haven't come up with anything. I have yet to do so for (...) (20 years ago, 10-Jun-04, to lugnet.lego, FTX)
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