Subject:
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Re: New LEGO Stores!
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Newsgroups:
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lugnet.lego
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Date:
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Mon, 14 Jun 2004 09:41:02 GMT
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Viewed:
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4087 times
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In lugnet.lego, Bruce Schlickbernd wrote:
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Out of curiousity:
I’m not sure if you are actually familiar with the layout of any given store,
but there is a vast difference in the two southern California stores.
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I hadn’t been to the GG in awhile, so when I was there this weekend I HAD to
check out the new Lego store.. It was great! Bright and well organized, with a
helpful and friendly staff (who watched my woeful attempt at Pick-A-Brick
packing with amusement). I think the differences between the two stores has
everything to do with their locations.
DD is in the middle of a tourist trap between two amusement parks. The bulk of
their traffic is tourists on vacation. Parents are in the mood to buy their kids
some toys. So the shop is full of large sculptures and weird little “eddys” of
shelving. You weave your way in and out of these little shopping areas - and
around the Duplo giraffe’s legs - and hear all the “oohs” and “aahhhhs” of the
kids and shoppers. There’s lots of video/picture-taking going on INSIDE the
store. The overall feeling is of being in an old-fashioned toy store, with
wonders to be found just around the corner... Look at where they’ve placed the
P-A-B - in the deepest, most hard to reach area of the store..your reward for
making it that far..
GG, on the other hand, is in a HUGE mall. Chances are, kids are being dragged
along by their parents - not leading them. The store’s footprint is a long, thin
rectangle, with industrial shelving on the two long walls and P-A-B at the far
wall. The entry wall is clear glass - letting in light and letting the bright
colors inside out (to lure in passing kids). There are interesting little
displays in cases in the shelving, as well as in little islands in the middle of
the store.. The overall feeling is that of being in a department/warehouse
store, kind of like IKEA. Just full of LEGO!
IMO appropriate design in both locations - but you’re right, the GG one is best
for AFOL-shopping.
Darrell
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Message is in Reply To:
 | | Re: New LEGO Stores!
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| Out of curiousity: I'm not sure if you are actually familiar with the layout of any given store, but there is a vast difference in the two southern California stores. Downtown Disney is a stylish store with lots of sculptures, but is miserably (...) (20 years ago, 12-Jun-04, to lugnet.lego, FTX)
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