Subject:
|
Re: New LEGO Stores!
|
Newsgroups:
|
lugnet.lego
|
Date:
|
Fri, 11 Jun 2004 01:26:07 GMT
|
Viewed:
|
4153 times
|
| |
|
|
In lugnet.lego, Orion Pobursky wrote:
| |
This isn’t a complaint, more LEGO stores are always better, but...
Why are you opening 2 in the Bay Area, 2 in New Jersey (for a total of 3) and
1 more in Virginia (for a total of 2)? I can think of many other places in
the US that need one more. For example: The Carolinas (Charlotte, Raleigh,
or Columbia), Texas (definately needs more than 1), and Pheonix.
|
Contrary to popular belief, we do think about things in the most “success
oriented” way. There are many reasons that I will not (and cannot) go into here
for the reasons we choose one location over another. But new business ventures
require a plan, and that plan is geared towards gaining the largest success.
These plans, by definition, factor in a great many issues.
For instance, why not some of the areas you mention? Because there are better
LEGO markets for us in other parts of the country. Tapping into those great LEGO
markets is priority #1. (I notice you didn’t comment on the 2 stores in your
area though ;) hehe). Once we’ve gotten the solid markets out of the way, then
we can start to build up new/potential markets.
Why not one country versus another? Well, again, business planning. Some
countries have a higher LEGO purchase probability. Some countries have LEGO
stocked on shelves of toy stores in much much larger quantity than many of the
large chains in America.
Why not Canada? Well, give us time. Why not your local home town? Again, give us
time. The worst thing we could do is spend millions of dollars opening stores
all over the place before we have a solid understanding of how to best run and
market the stores.
I know it’s a lot to ask, but you have to trust that the people inside the LEGO
Company aren’t dumb or ill-informed. They’re good, smart people doing the best
jobs they can, and trying to succeed at everything they do.
I’m sorry if I seem a little frustrated by this.
Jake
---
Jake McKee
Community Liaison
LEGO Community Development
|
|
Message has 3 Replies:
 | | Re: New LEGO Stores!
|
| (...) Well, I guess that rules out my dartboard/blindfold theory, huh? :) (...) <snip> (...) I sympathize with you. Really, I do. And it's nice to know at least some of the reasoning behind where new stores are opened, but from what little we've (...) (20 years ago, 11-Jun-04, to lugnet.lego)
| | | Re: New LEGO Stores!
|
| In lugnet.lego, Jake McKee wrote: <snip> (...) Finally, I see "Canada" in Jake's post. I can now rest, knowing TLC has my message. :-) Thanks Jake. I know you're working hard at this, and I know it takes time. Sorry for your frustration. Just don't (...) (20 years ago, 11-Jun-04, to lugnet.lego)
| | | Re: New LEGO Stores!
|
| (...) Okay, I'll bite. If that's true than what the brick happened with the color issue of 2004??? I feel soooo dirty for mentioning it, but well, you know... Perhaps some are in this category, but you can't expect us all to accept a blanket (...) (20 years ago, 11-Jun-04, to lugnet.lego, FTX)
|
Message is in Reply To:
| | Re: New LEGO Stores!
|
| (...) This isn't a complaint, more LEGO stores are always better, but... Why are you opening 2 in the Bay Area, 2 in New Jersey (for a total of 3) and 1 more in Virginia (for a total of 2)? I can think of many other places in the US that need one (...) (20 years ago, 10-Jun-04, to lugnet.lego, FTX)
|
72 Messages in This Thread:
 
 
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
This Message and its Replies on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
