Subject:
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Re: New LEGO Stores!
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Newsgroups:
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lugnet.lego
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Date:
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Sat, 12 Jun 2004 23:50:45 GMT
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Viewed:
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4142 times
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In lugnet.lego, Brian P. Gefrich wrote:
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In lugnet.lego, Michael Harrod wrote:
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In lugnet.lego, Bruce Schlickbernd wrote:
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snip
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It should be interesting to see. The Potomac Mills store (BrickFest? Anyone?
Anyone?) shipped its big sculptures of the DC monuments to LL Deutschland
about 4 or 5 months ago, and just within the past month got a remodelling in
line with the yellow color scheme of the new employee uniform. Although
there are still some sculptures up near the front of the store, the Potomac
Mills store now seems more like what you said...spare and bland.
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I’m interested in knowing what about the layout makes it bland to your eyes.
Talking to the people who have shared that opinion, it seems to universally
be the lack of the Capital model that has created that difference of feeling,
because there is no longer a massive centerpiece to the store (one that
coincidentally took up much more room than the staging area does now). The
new layout has more variety than the old, and displays more of a larger
variety of product than we were ever able to manage with the large
scupltures. I don’t think it’s the fixtures or the color schemes or the
staging areas, but simply the lack of the main attraction.
Take away the center ring of the circus, and you might not notice that there
are still dancing elephants and tightrope walkers in the other rings. I
guess I’m just saying that I wish more people were able to look at the refit
for what it brings to the customer, not what it took away. And trust me, we
wouldn’t be on the verge of PAB here if the Capital was still taking up
space.
Brian P. Gefrich
(Views about stores, refits and elephants are my own, and do not represent
the views or opinions of the LEGO Company or LEGO Brand Retail)
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I don’t know that ‘bland’ is exactly the word I was looking to use; although it
is definitely ‘bright’, the new layout is taking some getting used to.....And
granted, “the main attraction” of the Capitol is a sorely missed ‘wow factor’
for folks who haven’t ever been in the store or haven’t been in a while. I don’t
know....it may well be sensory overload for me personally; it may also be that
because I’ve got so much lego at my fingertips at home now, I’m just not
‘inspired’ by the new fixtures. And though it surely will be there in some form,
I’ve been told repeatedly that the PaB selection will only be those items the
other stores have turned down.
I do not mean any of these comments to be slams against the LEGO Company or LEGO
Brand Retail.
Play On!!!
M
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Message has 1 Reply:
 | | Re: New LEGO Stores!
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| (...) (stuff) (...) I believe what it actually is with the PAB is that our selection will consist of low sellers and overstocks of other stores. I don't think the stores had a choice of which elements to stock. Needless to say, that means we won't (...) (20 years ago, 13-Jun-04, to lugnet.lego, FTX)
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Message is in Reply To:
| | Re: New LEGO Stores!
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| (...) snip (...) I'm interested in knowing what about the layout makes it bland to your eyes. Talking to the people who have shared that opinion, it seems to universally be the lack of the Capital model that has created that difference of feeling, (...) (20 years ago, 12-Jun-04, to lugnet.lego, FTX)
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