Subject:
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Re: New LEGO Stores!
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Newsgroups:
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lugnet.lego
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Date:
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Fri, 11 Jun 2004 03:00:43 GMT
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Viewed:
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6634 times
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In lugnet.lego, Jake McKee wrote:
> Contrary to popular belief, we [do] think about things in the most "success
> oriented" way.
Well, I guess that rules out my dartboard/blindfold theory, huh? :)
> For instance, why not some of the areas you mention? Because there are better
> LEGO markets for us in other parts of the country. Tapping into those great
> LEGO markets is priority #1. (I notice you didn't comment on the 2 stores in
> your area though ;) hehe). Once we've gotten the solid markets out of the
> way, then we can start to build up new/potential markets.
<snip>
> I'm sorry if I seem a little frustrated by this.
I sympathize with you. Really, I do. And it's nice to know at least some of
the reasoning behind where new stores are opened, but from what little we've
known up until now, a scant few were placed in "big" locations, like the MoA in
Minnesota, but every time a new batch of locations is announced, it seems (to
us, at least) like there are a lot of locations that we'd consider to be
redundant, while the growth into completely new areas is painfully slow. I
guess my biggest concern here is that the most obvious source of market info I
can think of is the mall kiosks. That doesn't give me much hope of ever seeing
one locally, since the kiosk prices were jacked through the roof, and I live in
an area that has a very high penny mortality rate due to pinch-related stress.
It's not that LEGO sets don't sell well here, but rather that they don't sell
well at kiosk prices when you can drive half a block away and find them cheaper
at TRU.
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Message is in Reply To:
 | | Re: New LEGO Stores!
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| (...) Contrary to popular belief, we do think about things in the most "success oriented" way. There are many reasons that I will not (and cannot) go into here for the reasons we choose one location over another. But new business ventures require a (...) (22 years ago, 11-Jun-04, to lugnet.lego, FTX)
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