| |
In lugnet.general, John Gerlach writes:
snippage.....
> 1200 to 1800 pieces at a $20 to $30 price point? Sounds great!!
>
> What about if it was 1200 to 1800 pieces at $50 to $80 price point? How
> good does that sound?
>
> I still say that the current 3033 tub is being sold for below or near their
> production cost. A specialized tub like you're proposing would need to make
> some money in order for LEGO to go for it.
> 1200 pieces for $49.99 works out to 4.1667 cents per piece, still less than
> any of the current bulk offerings. 1200 @ $69.99 = 5.83 per piece...
>
> Sorry to rain on the parade here, but I'm trying to be realistic about this.
> Yes, I'd *love* to be able to buy 1200 assorted pieces by color, with a
> selection of bricks, plates, tiles and maybe even some roof bricks -- and
> I'm sure other people would, too. But, we have to let LEGO make at least a
> bit of profit on the deal!
>
> JohnG, GMLTC (and former LEGO employee for almost 7 years)
John
Milissa and I thought the same thing.
Keep in mind this was ~2 months ago and my interpretation may be different
from others. Perhaps Lar or somebaody else can confirm or clarify this better.
At Brickfest 2001, I brought this up with Brad J. at the Lego Direct meeting
as being a loss leader and that we (AFOL's) would be willing to pay $30-$40,
maybe even $50 for 3033 in single colors made available thru S@H. Especially
brown, tan, gray, dark gray, light blue & others.
After the applause and kudos died down (the only one that was bigger I
think, was when Brad announced the return of the Metroliner!), Brad assured
us that the 3033 was NOT a loss leader, but was less of a profit margin than
the typical line.
Brad also stated that the 3033 being made available like this was unlikely,
however, the possibilty of the current bulk bricks being offered at bulk
prices was a possibility. i.e. buying 10 or 20 packs with a discount for
bulk orders of bulk bricks..........not meant to be funny, just trying to
get my point across.
After all, they would have a better profit margin offering it thru S@H only
than at the same price point in the retail stores.
Thanx,
Mark M
#525
added to Lego Direct to prove our interest & support in the single color 3033
|
|
Message has 1 Reply:
 | | Re: LEGO Sculptor
|
| John, Melissa, & Mark, Good points on pricing, all of them. But I stand by the US$29.99 pricing for LEGO Sculptor, as I think it gives LEGO plenty of room for profit. Pricing elements as a percentage of quantity per set multiplied by the cost of the (...) (23 years ago, 5-Sep-01, to lugnet.general, lugnet.lego.direct)
|
Message is in Reply To:
| | Re: LEGO Sculptor
|
| (...) 1200 to 1800 pieces at a $20 to $30 price point? Sounds great!! What about if it was 1200 to 1800 pieces at $50 to $80 price point? How good does that sound? I still say that the current 3033 tub is being sold for below or near their (...) (23 years ago, 5-Sep-01, to lugnet.general)
|
43 Messages in This Thread:
 
 
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
This Message and its Replies on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
