Subject:
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Re: Shop at Home up and running?
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Newsgroups:
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lugnet.general
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Date:
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Thu, 26 Oct 2000 16:44:04 GMT
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Viewed:
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2056 times
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In lugnet.general, Steve Bliss writes:
> [snipped lugnet.lego.direct and lugnet.market.shopping from ng list --
> should there be a lugnet.bulk group?]
>
> In lugnet.general, Larry Pieniazek wrote:
>
> > Just a quick note that my order arrived. The pumpkin is packed in the low
> > cost clear cello bagging with adhesive label that we have come to expect for
> > bulk. It doesn't come with any included instructions (unless I missed them)
> > which is fine since I got it for the bricks anyway.
>
> I liked the line on the invoice/receipt/packing list, under Description:
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> Pumpkin Pack
> You can find the Building Instructions for your
>
> Apparently, the LDMI computer hasn't yet mastered the fine art of
> multi-line messages. Oops.
Hmm. For no readily discernable reason, this post set off my 'Ah hah!'
detector.
Ah hah! Has anyone else noticed that the pumpkin pack is advertised in 1
place, and 1 place only? You will only find out about this set if you are
on-line. Hmm. A low price set at a lower than retail price-per-brick,
containing a highly-sought-after color of brick, only offered to people who
are on-line.
In more generic terms, a desirable product with good market penetration
advertised in only 1 (of many) markets. Hmm. Aside from any other purposes
LEGO might have, it seems to me that this set will do a very good job of
estimating how many of their S@H customers are on-line. They *know* that
Lugnet will hear about this kind of thing, but that the average parent who
orders from the catalogue won't...
Or am I just weird?
James
James Brown's Parts Sale: http://www.brickbay.com/store.asp?p=jamesb
4500+ parts, averaging $0.10 per piece.
The marketing data
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Message has 1 Reply:
 | | Re: Shop at Home up and running?
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| (...) Well, yeah. I assumed that from the get-go. Although I'll dispute your "lower than retail price-per-brick" estimate. There are 87 bricks in the pack, and one pack cost me about 11USD. That's about 0.126USD per brick. That's nowhere near the (...) (26 years ago, 26-Oct-00, to lugnet.general)
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Message is in Reply To:
| | Re: Shop at Home up and running?
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| [snipped lugnet.lego.direct and lugnet.market.shopping from ng list -- should there be a lugnet.bulk group?] (...) I liked the line on the invoice/receipt/packing list, under Description: Pumpkin Pack You can find the Building Instructions for your (...) (26 years ago, 26-Oct-00, to lugnet.general)
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