Subject:
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Re: Shop at Home up and running?
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Newsgroups:
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lugnet.general
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Date:
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Thu, 26 Oct 2000 20:36:36 GMT
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Viewed:
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1614 times
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In lugnet.general, James Brown wrote:
> Ah hah! Has anyone else noticed that the pumpkin pack is advertised in 1
> place, and 1 place only? You will only find out about this set if you are
> on-line. Hmm. A low price set at a lower than retail price-per-brick,
> containing a highly-sought-after color of brick, only offered to people who
> are on-line.
>
> In more generic terms, a desirable product with good market penetration
> advertised in only 1 (of many) markets. Hmm. Aside from any other purposes
> LEGO might have, it seems to me that this set will do a very good job of
> estimating how many of their S@H customers are on-line. They *know* that
> Lugnet will hear about this kind of thing, but that the average parent who
> orders from the catalogue won't...
Well, yeah. I assumed that from the get-go.
Although I'll dispute your "lower than retail price-per-brick" estimate.
There are 87 bricks in the pack, and one pack cost me about 11USD.
That's about 0.126USD per brick. That's nowhere near the price for
basic/freestyle buckets and tubs, and still somewhat worse than my
long-time target figure of 10 cents per brick. It is better than the going
rate for the 'bulk' packs. And much better than the brick price for most
new sets.
> The marketing data
MMM, the marketing data
Steve
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Message is in Reply To:
 | | Re: Shop at Home up and running?
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| (...) Hmm. For no readily discernable reason, this post set off my 'Ah hah!' detector. Ah hah! Has anyone else noticed that the pumpkin pack is advertised in 1 place, and 1 place only? You will only find out about this set if you are on-line. Hmm. A (...) (24 years ago, 26-Oct-00, to lugnet.general)
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