Subject:
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Re: TLG investigation
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Newsgroups:
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lugnet.dear-lego
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Date:
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Sat, 13 Feb 1999 00:58:20 GMT
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Viewed:
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892 times
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Jeroen Ottens wrote:
> Hi everybody,
>
> My name is Jeroen Ottens. I work at Lego Futura Technic Billund (the
> development department of Lego as you will probably know).
> ...
> Yes I am one of TLG
> ...
> My job is to design some of the new Lego Technic models. However I am also
> involved in a group which is investigating the possibility of starting up
> International Lego Clubs for Juniors and Adults.
>
> At the moment we don't know how we should organize such clubs, we don't
> even have cristalclear views on what such clubs would do. But we do know
> that clubs like that exist out there. So what we want to know is:
> How many of those clubs exist?
> Are they real-life based or virtual (internet) based?
> How big are the clubs?
> And more important:
> What could Lego do to help you?
> Would an official Lego certificate give extra value, even if it would mean
> that you would loose some of your freedom (Lego has to protect his/her
> image)?
> If you are member of a lego-club (and that can be seen in the broadest
> sense as possible) and you think you have something to say, please do.
> If you want to mail me personally, my mailadress is:
> ottens@get2net.dk
> I have posted this message also on lugnet.general so you might have seen it
> before. I don't really mind were you answer me, however I check my emails
> most regular.
> I must however warn you that I am not allowed to tell anything which is not
> publicly known anyway. :(
>
> I'd like to stress the point that this is still an investigation. It's not
> sure yet that this idea about lego clubs will happen.
>
> Happy building,
>
> Jeroen Ottens
Well, lessee...
If I was in a LEGO club, what would I want?
A discount on selected merchandise would be nice. Perhaps getting first dibs
on the newest, hottest items would also be a good idea. Contests with cool
prizes that weren't just restricted to kids is another thing I'd like to see.
I think, however, that the single most valuable thing that LEGO could do for
those in a LEGO club is actually listen to them. Not just the kids, but the
adults too. All too many people around here have been commenting that LEGO has
been so busy thinking that their product is just for kids, and that their
increased devotion to simpler and simpler sets (while dropping many of the more
versatile sets) is alienating the more mature crowd, and they may soon move on
to other building systems, and never look back. If I the annual LEGO club
membership dues were not unreasonable (less than $20 per year or so), I'd
eagerly sign up if I realized that doing so would give members a voice, however
small, that would actually be heard, and not just politely acknowledged and
forthwith ignored. I'm not, of course, suggesting that LEGO take *ALL* of its
ideas from consumer input, I'm just saying that maybe LEGO might try taking us
a little more seriously. After all, if the AFOL(1) community lose interest in
LEGO, it's unlikely we'll continue to buy it for our kids.
> > Mark
(1) That's Adult Fans of LEGO, in case you are new here.
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Message is in Reply To:
 | | TLG investigation
|
| Hi everybody, My name is Jeroen Ottens. I work at Lego Futura Technic Billund (the development department of Lego as you will probably know). ... Yes I am one of TLG ... My job is to design some of the new Lego Technic models. However I am also (...) (25 years ago, 12-Feb-99, to lugnet.dear-lego)
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