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Subject: 
Re: banner year for castle
Newsgroups: 
lugnet.castle
Date: 
Sat, 20 Dec 2003 02:17:29 GMT
Viewed: 
2959 times
  
In lugnet.castle, Tanvir Mahtab wrote:

SNIP
  
It may have some play value for some kids...but many kids will see these sets for just what they are...unattractive toys not worth nagging the parents about. I think we - and more importantly TLC - make too many negative assumptions about kids today. Clearly the company’s thinking is that the video game generation of today can’t distinguish between a beautiful model and a crappy one, and that they can’t possibly have the patience to build a 6080. In my opinion such thinking is total BS. If kids are fed this crap, then of course they’ll eat it. But that doesn’t mean that they can’t appreciate something better if given the option. The only reason I’m an AFOL today is because of the beautiful sets I saw in the beautiful catalogs of the late 80s. I can’t imagine any kid being similarly inspired by the current garbage. If TLC keep up their current philosophy, there are bound to fewer and fewer new AFOLs as the years go by. Another random thought. At the local toys r us I saw a wonderful little display for mega bloks dragons right next to the legos. Lego had nothing to compare. And thanks to the current sets, they won’t any time soon. Whatever quality issues mega bloks might have, on the surface at least, they’ve started to look better than lego. And that’s something unlikely to be entirely lost on the same aforementioned kids.

I’m not a castle-head so I have little personal attachments or expectations for these castle sets. That said, I agree that the models in and of themselves are not very attractive, especially when compared against the sets from the golden ages. However, it seems that with most of TLC themes as of late the individual themes and sets are not expected to stand on their own. Lego seems to be taking a multimedia approach where their building products are integrated into a wider range of products such as video games, commics, movies/dvds, etc. This approach seems to have been very successful with the Bionicle line.

The new knights kingdom is interesting in that I beileve it is the first mixing of minifig and technic-fig (or action fig??) scales in a single theme. It will be interesting to see how that angle plays out. Perhaps these are all magical knights that can “grow” to gigantic proportions (with regard to minifigs) to duel it out with evil.

I don’t believe these sets are supposed to be models (historical or otherwise), they are settings for which kids are supposed to tell/re-enact the stories they read/watch in the media products that will also be associated with knights kindom. The purpose of the wildly colored knights might just be so that it would be easier to create character identities that kids could easily identify in a movie or video game. Building is taking a back-seat to the story-telling/re-enacting aspect of play. Is this selling kids short? Is this assuming that kids are not intelligent enough or patient enough to construct a complex (and good looking) model? Or is it just Lego realizing that they need to adapt to the current market place and environment that kids are growing up in today. Remember when most of us grew up, cable was in its infancy. The best video games we had were atari 2600-7200, intellivision, coleco-vision. There was no internet or WWW. And we had apple II or commodore64 computers. There were a lot less distractions then. We all had to make up our own stories to build to and act out. Todays kids just don’t have to do that.

I would expect no more or no less out of any of the themes that are targeted toward the 5-10 yr old age ranges. Hopefully TLC and Lego Direct will be profitable enough with these new themes to throw us AFOLs a bone or two every now and then. Hopefully the .castle group will get their dream-set equivalent of the 10030 someday. At best, I think AFOLs should think of all sets as parts & accessories kits and concentrate on building their own MOCs using Bricklink or TLC Bulk sales. I think the train sets have been better because TLC does realize that a larger portion of adults are fans of trains. A similar arguement can be made for the starwars offerings.

As far as what causes one to be an AFOL vs not; that is a good question. I don’t know if it is a property inherent in the toy that causes people to become AFOLS, or is it a quality inherent in the people that become AFOLs that cause them to continue to love a toy that most people eventually outgrow. It would be an interesting study.

Personally, I’m an electrical engineer, and, in general, I like making things. I like to work on cars, bicycles, work with wood & metal. I like to work in the yard and on projects around the house. I want to learn how to weld eventually. I think that I liked (and still like) lego not because of the sets that I had when I was a kid (heck they never stayed built very long) but because it was a medium that I could easily exercise my natural instincts for creating things. I also liked to draw and paint as a child as well. I can remember making crude airplanes out of scraps of wood and nails that my father had laying around his shop. I’m sure I would still be the way I am today even if I had never received a single Lego set. Therefore, I think that in my case, it was a property inherent to me that caused me to become an AFOL.

my 2 bricks worth,

drc



Message is in Reply To:
  Re: banner year for castle
 
(...) It may have some play value for some kids...but many kids will see these sets for just what they are...unattractive toys not worth nagging the parents about. I think we - and more importantly TLC - make too many negative assumptions about kids (...) (21 years ago, 18-Dec-03, to lugnet.castle, FTX)

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